Owns Filevine’s email and lifecycle marketing strategy across prospecting, onboarding, retention, and expansion. The role develops and optimizes campaigns, manages A/B and multivariate testing, monitors performance metrics, ensures quality and brand compliance, and reports actionable insights. It also coordinates with creative, product, demand generation, and marketing teams to drive pipeline, customer activation, engagement, and retention.
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
Role Overview
We are seeking an Email & Lifecycle Marketing Manager to join our content team. In this role, you will own the end-to-end messaging, campaign strategy, and execution of all email communications originating from Filevine to both prospects and customers across the entire buyer journey. With a core focus on customer activation, prospect engagement, and pipeline generation, you will bring a high level of operational and analytical rigor to monitoring, analyzing, and optimizing channel performance. You will serve as the champion of our email communications, ensuring every touchpoint strictly aligns with brand standards, adheres to robust quality controls, and accelerates customer progression through the funnel.
Key Responsibilities
- Pipeline Generation & Lifecycle Strategy: Drive top-of-funnel acquisition, engagement, and customer lifecycle progression through strategic email communications focused on pipeline creation and retention, spanning the full customer lifecycle from top-of-funnel nurture through onboarding, retention, and expansion.
- Rigorous Testing & Optimization: Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments grounded in statistical rigor to optimize open rates, CTRs, and conversion outcomes.
- Process & Quality Management: Implement and maintain scalable email creation, proofreading, and QA workflows to guarantee 100% error-free, high-quality communications across all prospect and customer touchpoints.
- Brand & Design Compliance: Apply a keen eye for detail and visual aesthetics to ensure all email copy, layouts, and designs strictly conform to Filevine's brand standards.
- Performance Monitoring & Analytics: Continually monitor campaign metrics with a high degree of analytical rigor, delivering actionable insights and executive reporting to optimize future strategy and channel health.
- Cross-Functional Collaboration: Partner closely with creative, product, demand generation, and marketing teams to translate complex themes into high-converting email campaigns.
Qualifications
- 5+ years of experience managing email communications, lifecycle strategy, and channel growth.
- Demonstrated track record of success in driving pipeline generation, customer activation & retention, and managing high-performing lifecycle channels.
- High level of analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.
- Highly process-oriented with exceptional project management and cross-functional coordination skills.
Preferred Technical Acumen
- Proficiency with leading Email Service Providers (ESPs), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), and CRM systems.
- Strong understanding of email rendering across desktop and mobile devices, responsive email templates, and basic HTML/CSS for troubleshooting.
- Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines (CAN-SPAM, GDPR, CCPA).
- Deep experience with web analytics, UTM tracking methodologies, and A/B testing platforms to systematically measure and report on pipeline impact.
Work Location Expectation: Filevine maintains offices in Salt Lake City, San Francisco, Chicago, and New York. Candidates based in or near these metropolitan areas will work on a hybrid or in-office schedule, while candidates located outside these regions are eligible for remote work
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]
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