Director, Data Science (NY, 18969)

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview

The Director of Analytics is a strategic leader responsible for turning complex data into actionable marketing strategies that drive client success. This role combines deep technical expertise with strong consultative skills, leveraging methodologies such as Brand Lift, Marketing Mix Modeling, Full Funnel and Leading Indicators analyses . The Director collaborates closely with cross-functional media teams (Strategy, Planning, Investment and Measurement) to build holistic measurement frameworks and deliver impactful insights across media and marketing channels.

A trusted advisor to clients and internal stakeholders, this person should be comfortable presenting client-facing points of view on advanced analytics on topics like attribution, segmentation, and forecasting. The Director of analytics also mentors junior talent and drives innovation in analytics tools and approaches.

Responsibilities

• Consult with clients to help them maximize the potential of data-driven approach for either marketing or revenue purposes
• Oversees End-to-End analytics project execution from data collection and evaluation to delivery of presentations.
• Manage the development of existing modeling solutions ensuring model specifications are oriented to answer critical business questions from clients
• Coordinate analytics data collection and processing standards across the agency, clients and third parties maintaining the highest level of quality assurance.
• Tailor analytic insights deliverables with end audiences in mind. Ranging from technical reviews for analytic teams, full presentations for media teams and planners.
• Provides leadership to multiple teams of subordinate managers, including hiring, performance appraisals, coaching and career development.
• Establish and monitor standards, processes, and communications

Required Skills and Experience

• Media industry experience is required; familiarity with media strategy, performance measurement, and campaign analytics is essential
• Experience planning, executing, controlling, and monitoring the work of a team to achieve specific goals and meet specific success criteria within established timelines.
• Experience working in media analytics and hands-on experience with regression analysis, media optimization and forecasting.
• Experience in client facing analytics and or measurement roles with expertise in summarizing large quantities of quantitative and qualitative information to discover useful information and conclusions that can be used to form insights.
• Expertise in the collection, measurement, analysis, visualization and interpretation of data.
• Advanced knowledge of various analytic software and tools, including data visualization tools and statistics packages.
• Advanced ability to pursue and cultivate business relationships, partnerships, and alliances internally and externally

Desired Skills and Experience

• Ideally 10+ years of relevant business/industry experience, with 5 years of people management preferred.
• Experience with data management and visualization proficient use of MS Excel and PowerPoint as well  SQL, Tableau, Alteryx 
• Experience with measurement and custom analytics coding packages: R , Python.
• Experience with client management
• Experience with strategy and development
• Experience with business leadership

DO NOT OVERWRITE BELOW

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.