Director of Customer Product Experience

Responsibilities:

• Act as the voice of the customer, synthesizing insights from surveys, interviews, and feedback channels to inform product development and marketing strategies.
• Build and maintain strong relationships with stakeholders across Fama, serving as the central liaison for aligning priorities and ensuring consistent communication.
• Develop and deliver clear, compelling narratives to communicate product goals, challenges, and successes to both internal and external audiences.
• Collaborate with marketing and growth & revenue teams to develop and execute go-to-market strategies for product launches, ensuring that the product is introduced successfully to the market.
• Conduct in-depth market research to understand customer needs, trends, and the competitive landscape, translating findings into actionable strategies.
• Empower teams with training materials, pitch decks, and demo scripts to support marketing and sales initiatives effectively.
• Manage and maintain the product backlog as assigned, ensuring alignment with customer needs and Fama’s business objectives.
• Partner with engineering, design, and QA teams to ensure the successful delivery of prioritized features, using customer feedback and technical insights to drive decisions.
• Lead Agile processes, including sprint planning, daily stand-ups, and retrospectives, to ensure transparency and alignment across teams.
• Monitor post-launch product performance, continuously integrating feedback to guide enhancements and future development, and further developing the product culture.
• Foster a culture of collaboration and innovation, encouraging teams to explore creative solutions while staying aligned with Fama’s mission.
• Act as a bridge between technical teams and customer-facing functions, ensuring seamless alignment and clear communication across departments.
• Provide mentorship and guidance to team members, cultivating a high-performing, collaborative environment.
• Present product strategies, updates, and outcomes to leadership, maintaining transparency and aligning with organizational goals.

Who You are:

• Skilled in fostering cross-functional alignment and open communication across diverse teams.
• Empathy for users and the ability to translate their needs into actionable product and marketing strategies.
• Strong ability to balance long-term goals with immediate execution needs, ensuring alignment with business objectives.
• Proficient in leveraging data and analytics to inform decisions, prioritize tasks, and measure outcomes.
• Adept at identifying opportunities, overcoming challenges, and delivering innovative solutions.
• Exceptional ability to engage, align, and inspire stakeholders through clear and compelling narratives.
• Familiarity with Agile methodologies, ensuring efficient and transparent processes for delivering impactful product iterations.

Qualifications:

• 7+ years of experience in product ownership, product marketing, or a similar hybrid role.
• Demonstrated success in fostering cross-functional collaboration and aligning diverse teams toward shared goals.
• Proven track record of delivering impactful GTM strategies and managing product backlogs and roadmaps.
• Exceptional communication skills, with the ability to translate complex ideas into compelling narratives for diverse audiences.
• Expertise in Agile methodologies and tools like Jira, Confluence, or Trello to manage workflows and product iterations.
• Proficiency with marketing platforms such as HubSpot, Marketo, or Salesforce for campaign management, lead tracking, and performance analysis.
• Familiarity with analytics tools like Google Analytics, Tableau, or Looker to extract actionable insights from data.
• Experience with product engagement and feedback tools like Pendo, Amplitude, or Mixpanel to track user behavior and measure feature adoption.
• Competency with collaboration and design tools such as Figma, Miro, or Asana to facilitate team alignment and project management.