Director, Brand & Content

ABOUT THE ROLE

Acoustic is a marketing technology company helping brands build stronger, more lasting relationships with their customers. Our platform gives marketers a real-time picture of how their audiences behave and what they actually want, so they can show up at the right moment with the right message. We believe great marketing feels less like broadcasting and more like listening. That's what we're building. We rebranded in early 2026 and are looking for the person who will take it from launched to owned — shaping what Acoustic looks like, sounds like, and stands for as we push into a crowded and competitive landscape.

The Director of Brand & Content will be the creative and strategic owner of Acoustic's brand surface, from the visual identity system to the editorial voice to the creative output that powers every campaign, sales conversation, and customer touchpoint. This is not a caretaker role. You'll inherit a foundation and be expected to interrogate it, evolve it, and build the team and systems to execute against it at scale.

You'll lead a team with an in-house Designer and a Content Strategist. You'll manage any agency relationships for creative production. You'll also work as a close partner to the Director of Product Marketing, Director of Demand & Growth, and customer marketing ensuring that brand expression, product positioning, and digital assets are locked at the hip — not drifting in separate directions. This role is a key part of the Marketing Leadership Team and reports directly to the CMO.

WHAT YOU'LL OWN

Brand strategy & stewardship

• Audit the current brand–visual identity, voice, and positioning expression, and deliver a cleareyed assessment of what's working, what isn't, and what needs to evolve
• Own Acoustic's brand standards and ensure consistent application across every external surface: web, product, sales, events, customer comms and partner materials
• Partner with the Director of PMM to align brand expression with product positioning — these two functions must reinforce each other, not diverge
• Serve as the internal arbiter of brand quality, with the authority and judgment to push back when output doesn't meet the standard

Visual identity & design

• Manage and develop the in-house Designer, setting a clear creative direction and building a design system that scales across formats and channels
• Own the visual identity system — not just the logo and colors, but the templates, layouts, and standards that make Acoustic's design output recognizable and consistent
• Brief and manage agency partners for large-scale creative production — video, campaign creative, and event materials — maintaining brand integrity across all output

Brand voice & copy

• Own Acoustic's brand voice guidelines and ensure they're embedded into everything from website headlines to sales decks to product UI copy
• Manage the Content Strategist, setting quality standards and maintaining editorial oversight across all brand-facing copy
• Be willing to roll up your sleeves and write when needed, especially in the early months as the team is being built

Content & editorial

• Own content as a demand channel — not just a publishing function — with clear metrics connecting editorial output to pipeline contribution and brand awareness
• Partner with the Director of Demand & Growth on the editorial calendar, thought leadership strategy, blog cadence, and content distribution
• Work closely with the Director of Demand & Growth to ensure content assets are built for campaign use, not just organic discovery
• Lead and develop a Senior Content Strategist who drives content across the full marketing mix — from product GTM and website to brand campaigns, paid media, and customer communications — while upholding brand voice and writing guidelines.

Creative production

• Own the end-to-end creative production process, from brief to delivery, for all brand and campaign assets
• Build a production system that is fast, repeatable, and quality-controlled, even with a lean inhouse team
• Establish clear intake, prioritization, and feedback processes so the team isn't a creative bottleneck for the rest of marketing
• Utilize AI as a true partner and force multiplier — you build and manage agents to help in creative production

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

• You've audited the existing brand, identified what stays and what evolves, and have a clear 12-month brand roadmap approved by the CMO
• Acoustic has a brand voice that is distinct, consistent, and recognizable — not interchangeable with every other B2B SaaS company in the space
• The design system is documented, templatized, and being used consistently across marketing, sales, and product
• Content is operating as a measurable demand channel with clear attribution to pipeline, not just traffic metrics
• Your team is running — hired, onboarded, and producing at a high standard — within your first 90 days
• The CMO trusts your creative judgment and the rest of the marketing org trusts your process

WHO YOU ARE

• A brand strategist who can also execute — you've written the positioning doc and then briefed the designer, written the copy, and shipped the campaign
• Experience evolving or rebuilding a brand you didn't create — you know how to audit with objectivity and advocate for change without ego
• A strong creative leader who has managed designers, copywriters, and content teams — you know what good looks like and how to coach toward it
• Deeply rooted in B2B, but comfortable borrowing from B2C brand instincts — you know enterprise buyers are still people.
• Metric-oriented about content — you think in pipeline contribution and audience growth, not just page views and social impressions
• A clear, direct communicator who can sell a creative direction to a skeptical executive and get a team aligned behind it
• Someone who thrives in environments where the work is real, the resources are finite, and the impact is direct

• 8+ years of experience in brand, content, or integrated marketing roles with at least 3 years in a leadership capacity managing creative teams
• Proven experience owning a rebrand or brand evolution — you've been the person accountable for what a company looks and sounds like
• Strong portfolio of brand strategy work: voice guidelines, visual identity systems, positioning narrative, and the creative output that flows from them Demonstrated success managing content as a demand channel with measurable business outcomes
• Experience managing designers and/or creative teams with a high bar for craft and output quality
• B2B SaaS background required; exposure to B2C brand environments or consumer-facing categories is a meaningful differentiator