Digital Marketing Manager

Job Description:
Our Opportunity:
Chewy is looking for a Digital Marketing Manager to lead and scale our Paid Social advertising strategy from our Boston, MA office. This role will own the strategy, execution, and optimization of large-scale Meta and Reddit media investments focused on driving increased brand awareness, engaged traffic to site, and efficient new customer acquisition/lifetime value.
You will be deeply embedded in Ads Manager daily, including: architecting campaign structures, optimizing creative pipelines, leveraging platform automation, and driving performance through algorithm-native best practices. This marketer brings a deep understanding of platform-native creative and a hunger to build and execute best-in-class brand and influencer campaigns that drive cultural relevance and measurable performance. The ideal candidate understands how to win in a fast-moving, creative-first ecosystem and thrives at the intersection of performance media, creative strategy, data science, and emerging AI capabilities.
As an innovative Marketer at Chewy, you will be responsible for embedding advanced AI and machine learning into the core of our marketing strategy to drive measurable performance across the funnel. You will partner with cross-functional teams in data science, engineering, and marketing to design, test, and scale solutions for media buying, personalization, targeting, and optimization. Your work will focus on leveraging predictive analytics and automation to unlock efficiencies, improve decision-making, and create differentiated customer experiences at scale, ensuring Chewy remains on the forefront of marketing innovation.
This role sits within our Brand Marketing team and plays a critical role in scaling Chewy's presence across Meta and Reddit's evolving ad formats, commerce integrations, and machine learning optimization systems.
What You'll Do:

• Own Meta/Reddit paid media performance, planning, execution, and optimization across multiple lines of business
• Develop full-funnel campaign structures leveraging awareness, traffic, and conversion bidding, alongside catalog and app optimization
• Optimize against core KPIs including CPA, ROAS, LTV, and incremental lift
• Drive creative strategy in partnership with internal creative teams and external partners, ensuring high-volume testing velocity across studio, UGC, creator content, and performance-native formats
• Leverage platform algorithmic bidding, audience expansion, and automation tools to maximize performance at scale
• Execute structured experimentation across creatives, audiences, bid strategies, landing experiences, and app events
• Monitor product feed health, catalog performance, and commerce integrations to support dynamic product ads
• Partner with Marketing Analytics, Data Science, and Product teams to improve tracking, attribution, incrementality measurement, and performance reporting
• Analyze performance trends daily and proactively identify optimization and scaling opportunities
• Collaborate with platform representatives to beta test emerging opportunities and unlock competitive advantages

What You'll Need:

• Bachelor's degree in business, marketing, or related field
• 5+ years of experience in Paid Social, with significant hands-on Meta Ads experience
• Proven experience managing large-scale e-commerce Meta campaigns
• Deep understanding of Meta's ad auction, creative ranking factors, and optimization mechanics
• Experience scaling creator-driven performance strategies
• Strong knowledge of conversion tracking, app events, pixel implementation, and mobile measurement partners
• Experience managing product catalogs, feeds, and dynamic product ads
• Strong analytical skills with comfort in Excel (basic SQL a plus)
• Experience working with attribution platforms and incrementality testing methodologies
• Passion for creative iteration, experimentation frameworks, and algorithm-native optimization
• Ability to operate in ambiguity and independently drive performance roadmaps
• Experience with Google Analytics or Tableau (or similar analytics platforms)
• Position may require travel

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The base salary range for this role is $95,500 - $152,500.00.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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