Execute and optimize integrated B2B digital marketing campaigns across channels; support SEO/GEO and AI search visibility; manage Pardot/Salesforce marketing operations, landing pages, email nurtures, ABM, partner campaigns, analytics/reporting in Looker Studio, and test AI-driven marketing tools to improve efficiency and scale.
- At Datavail, we help organizations modernize, manage, and activate their data to power cloud transformation and AI-driven innovation
- We are evolving from a company “born in data” into one built for the future of AI, analytics, and intelligent applications -- and marketing plays a central role in that transformation
- We are looking for a bright, ambitious, hard-working digital marketer early in their career who wants to grow into a senior marketing leader over time
- This role is designed for someone with strong fundamentals, curiosity, initiative, and the drive to learn rapidly across modern B2B marketing disciplines
- You will work directly with senior marketing leadership on strategic initiatives spanning digital marketing, SEO/GEO, content, partner marketing, thought leadership, AI search visibility, and marketing automation
- You will gain exposure to executive-level strategy while also developing deep hands-on expertise
- For the right person, this role has significant long-term growth potential, including a path toward senior leadership within Datavail's marketing organization
- Digital Marketing & Campaign ExecutionSupport integrated marketing campaigns across digital channels
- Build and optimize landing pages, forms, nurture flows, and email campaigns
- Help execute account-based marketing (ABM) and demand generation programs
- Track campaign performance and contribute recommendations for optimization
- Assist with webinar, event, and virtual campaign promotion
SEO, GEO & AI Search Visibility - Support SEO strategy and content optimization initiatives
- Help evolve Datavail's presence within emerging AI-driven search experiences (GEO/AEO)
- Research keywords, search intent, competitive positioning, and content opportunities
- Assist with structured content development designed for both human buyers and AI discovery
- Monitor trends around AI search, LLM visibility, Reddit/Quora engagement, and answer engine optimization
Partner Marketing - Support joint marketing initiatives with strategic partners including AWS, Microsoft, Oracle, Databricks and others
- Coordinate co-branded campaigns, webinars, marketplace promotions, and MDF-related activities
- Help align messaging and campaigns with partner priorities and technologies
AI-Driven Marketing Innovation - Help identify, test, and implement Generative AI and Agentic AI solutions across Datavail's marketing organization
- Continuously evaluate emerging AI tools, platforms, and best practices to improve marketing effectiveness, efficiency, and scalability
- Leverage AI to accelerate content creation, campaign development, audience research, personalization, SEO/GEO optimization, and performance analysis
- Partner with Marketing Operations, Revenue Operations, Sales, and Technology teams to automate workflows and eliminate manual processes where appropriate
- Assist in the development of AI-powered marketing agents that can support content generation, campaign execution, asset discovery, reporting, and other marketing functions
- Help establish repeatable AI-enabled marketing processes and document best practices for broader team adoption
- Stay current on developments in Generative AI, Agentic AI, AI-driven search, and emerging marketing technologies, bringing new ideas and experimentation opportunities to the organization
- Contribute to Datavail's vision of becoming an AI-forward organization and a recognized leader in helping clients leverage data and AI to drive business outcomes
- Marketing Operations & Analytics
- Work within Salesforce and Pardot (Marketing Cloud Account Engagement)
- Build and maintain campaign workflows, lists, forms, emails and reporting
- Help improve lead management, attribution, and campaign tracking
- Analyze campaign performance and provide insights tied to pipeline and revenue outcomes
What We're Looking For
- We care more about intelligence, initiative, work ethic, and growth potential than checking every box
- Ideal candidates should have:
- 2 -6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations
Experience with Pardot/Marketing Cloud - Account Engagement, Salesforce (HubSpot, Marketo, or similar platforms a bonus, but not necessary)
- Experience with Webflow or a similar web platform and built in analytics
- Experience with GA4, Google Ads and Google Search Console
- Experience developing reporting in Looker Studio
- Working knowledge of HTML and JavaScript
- Understanding of SEO fundamentals and curiosity about AI-driven search evolution
- Strong writing and communication skills
Interest in enterprise technology, cloud, data, analytics, AI, or IT services - Strong organizational skills and attention to detail
- Ability to manage multiple projects in a fast-moving environmentDesire to continuously learn and take on increasing responsibility
Bonus points for: - B2B technology marketing experience
- Experience working with AWS, Microsoft, Oracle, Databricks, or similar ecosystems
- Exposure to ABM or partner marketing
- Experience using AI tools within marketing workflows
This Role Is Different
This role offers the opportunity to:
- Learn directly from senior marketing leadership and Agentic AI experts
- Gain broad exposure across modern B2B marketing disciplines
- Help shape an emerging AI-era marketing strategy
- Work in a highly visible role with executive exposure
- Grow into larger leadership responsibilities over time
- We are looking for someone who wants more than just their next job. We are looking for someone who wants to build a career and become part of the next generation of marketing leadership at Datavail
Datavail’s Team of Oracle Experts Can Save You Time and Money
As an Oracle Platinum Partner with 17 specializations, we have extensive experience with everything Oracle. Our experts have an average of 16 years of experience. They’ve overcome every obstacle in helping clients manage everything from databases, BI analytics, reporting, migrations, and upgrades to monitoring and overall data management.
You can free up your IT resources to focus on growing your business rather than fighting fires. Our Oracle experts can guide you through strategic initiatives or support routine database management.
Datavail’s Comprehensive Oracle Database Services
Datavail offers Oracle consulting services that allow you to take advantage of all the features of the Oracle database. We can also assist you in designing, implementing, and managing a wide range of Oracle applications.
Oracle Database Managed Services
Datavail’s business focuses on helping you use your data to drive business results through cost-saving services. The success of your business depends on how well you understand and manage your data. Our Oracle managed cloud services give you the power to unleash your organization’s potential. We provide comprehensive and technically advanced support for Oracle installations to ensure that your databases are safe, secure, and managed with the utmost level of care.
Our delivery performance in data management leads the industry. We offer highly trained Oracle database administrators via a 24×7, always on, always available, global delivery model. Datavail’s flexible and client focused services always add value to your organization. Our Oracle database managed services and products include:
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What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
