Customer Marketing Manager

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.
Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

We’re looking for a passionate and strategic Customer Marketing Manager to help us bring Freshpaint’s customer stories to life. You’ll be the dedicated owner and amplifier of our customer voices, ensuring every story we tell connects to the outcomes our product helps drive. This is not a lifecycle marketing or campaigns role. It’s about marketing with our customers — and about them — not to them. You’ll shape narratives, build advocacy, and help our community shine.

As Freshpaint enters its next chapter of growth, our customers are at the heart of that story. You’ll help us build a stronger foundation of customer stories — turning real experiences into powerful narratives that inspire, educate, and connect. Your work will shape how the market sees the value of Freshpaint through the lens of the people who use it.

• Own Freshpaint’s customer storytelling and advocacy strategy — identifying, developing, and amplifying customer stories across all channels.

• Manage the end-to-end process for customer quotes, testimonials, and case studies — from identifying and capturing stories to securing approvals and developing assets.

• Create customer story-driven enablement materials — slides, sound bites, success metrics, and use cases that empower teams to easily and consistently share our customers’ successes.

• Build and maintain a central repository of customer stories and proof points for marketing and sales enablement.

• Partner with Account Management to act as the central coordination point for customer asks, balancing requests across events, sales, marketing, and product to protect relationships.

• Manage and grow our roster of customer speakers for both Freshpaint-led and industry events.

• Drive the strategy to extend and energize the community we’ve organically built through live events year-round, creating lasting engagement and connection beyond the event itself.

• Collaborate cross-functionally with Product Marketing, Customer Success, Demand Gen, and Events to ensure customer narratives are integrated across Freshpaint’s marketing and go-to-market touchpoints.

• 5+ years of experience in Customer Marketing, Product Marketing, or Customer Success within B2B SaaS.

• A track record of managing customer storytelling efforts and building customer advocacy programs.

• Exceptional writing and storytelling skills. You craft compelling customer narratives and case studies that bring product impact to life.

• Strong verbal communication and executive presence. You’re confident engaging with senior leaders at large enterprises and representing Freshpaint with credibility.

• A true cross-functional partner. You build alignment and momentum across Marketing, Sales, Product, and Customer Success to elevate customer storytelling company-wide.

• A customer-first mindset. You know how to listen deeply, build trust, and turn relationships and results into stories that will resonate with our target audience.

• Experience managing customer speakers for events and industry opportunities.

• Experience working with customers who have tight approval processes for logo use, quotes, or public participation is helpful, but not required.

We take care of our team—here’s a peek at what you get when you join:

• Competitive pay + generous equity (10-year exercise window)

• Fully remote (U.S. only) with a $150/month coworking stipend

• Half-day Fridays, every Friday

• Unlimited PTO—with a required 2-week minimum

• Top-tier health, dental & vision (100% covered for you, 80% for dependents)

• 2 “Treat Yourself” days a year—$100 and a day off, just because

• Generous parental leave

• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

And more—check out our careers page for the full list.