Customer Growth & Lifecycle Marketing Manager

Our Mission & Values:
At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style 🚀

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

• Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.

• Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.

• Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy.

If you thrive when you’re empowered, energized, and working with smart, mission-driven people where you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

• See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years

• Hear the Voice of the Team: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.

• Experience the Impact: See why we are consistently recognized on Fortune's Best Workplaces lists.

• Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news.

Job Summary:

We are seeking a Customer Growth & Lifecycle Marketing Manager to design and execute programs that drive expansion, adoption, and retention across the customer journey. This senior individual contributor role combines growth marketing (accelerating cross-sell and up-sell opportunities) with lifecycle marketing (building targeted communications that drive adoption, retention, and renewal).

This role is customer-centric, data-driven, and highly collaborative. You’ll partner with Account Management, CSG, Revenue, and Field Marketing teams to maximize account penetration and deliver impactful lifecycle experiences.

What You’ll Do

• Expansion Campaigns: Lead quarterly expansion sizing and design targeted campaigns to accelerate cross-sell and up-sell growth.

• Customer Journey Mapping: Define and optimize the customer journey across onboarding, adoption, retention, renewal, and expansion, ensuring communications align to each stage.

• Customer Lifecycle Programs: Build and execute lifecycle campaigns across multiple channels (email, in-app, webinars, and other digital touchpoints).

• Experimentation & Optimization: Run A/B tests, analyze results, and refine campaigns for maximum engagement, retention, and growth.

• Targeted Campaigns: Partner with Account Management and CSG teams to deliver highly personalized campaigns that drive customer adoption and account penetration.

• Program Strategy & Execution: Own the end-to-end planning, execution, and measurement of growth and lifecycle campaigns.

• AI-Enabled Workflows: Apply AI tools to enhance segmentation, personalization, and campaign execution at scale.

• Data & Insights: Own reporting and analytics for lifecycle and expansion campaigns, tracking KPIs such as retention rates, renewal rates, expansion revenue, and customer engagement.

• Cross-Functional Partnership: Collaborate with Revenue, Field, AM, and CSG teams to align marketing with customer growth priorities.

What you'll bring:

• 6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS.

• Proven ability to design and execute customer lifecycle programs across onboarding, adoption, retention, renewal, and expansion.

• Strong track record of delivering cross-sell and up-sell growth campaigns with measurable impact.

• Experience with customer journey mapping, segmentation, and personalized campaigns.

• Data-driven mindset with expertise in reporting, analytics, and campaign optimization (including A/B testing).

• Strong AI mindset — eager to leverage AI for personalization, targeting, and campaign automation.

• Highly customer-centric, with a deep understanding of customer journeys and how to influence them through marketing.

• Exceptional collaboration skills and experience working with Account Management, Customer Success, and Revenue teams.

• Experience in B2B SaaS or cybersecurity industries preferred.

Why join us:

• Play a key role in building our customer lifecycle engine and directly driving revenue growth.

• Partner with Account Management and CSG leaders to shape customer experiences that matter.

• Lead expansion and lifecycle initiatives at scale with ownership and visibility.

• Competitive compensation and benefits, with the opportunity to make a tangible impact on retention and growth.

How we support you:
At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

Explore how we invest in your Life at Drata.

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.

• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.

• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

• Family Support: Up to 16 weeks of paid parental leave (after six months of employment), along with a robust suite of family-support resources. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.

• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.

• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $141,900 - $175,200, subject to change.

A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. This range may be modified in the future and final offer amounts may vary from the amounts listed above.