Customer Growth & Lifecycle Marketing Manager

We are seeking a Customer Growth & Lifecycle Marketing Manager to design and execute programs that drive expansion, adoption, and retention across the customer journey. This senior individual contributor role combines growth marketing (accelerating cross-sell and up-sell opportunities) with lifecycle marketing (building targeted communications that drive adoption, retention, and renewal).

This role is customer-centric, data-driven, and highly collaborative. You’ll partner with Account Management, CSG, Revenue, and Field Marketing teams to maximize account penetration and deliver impactful lifecycle experiences.

• Expansion Campaigns: Lead quarterly expansion sizing and design targeted campaigns to accelerate cross-sell and up-sell growth.

• Customer Journey Mapping: Define and optimize the customer journey across onboarding, adoption, retention, renewal, and expansion, ensuring communications align to each stage.

• Customer Lifecycle Programs: Build and execute lifecycle campaigns across multiple channels (email, in-app, webinars, and other digital touchpoints).

• Experimentation & Optimization: Run A/B tests, analyze results, and refine campaigns for maximum engagement, retention, and growth.

• Targeted Campaigns: Partner with Account Management and CSG teams to deliver highly personalized campaigns that drive customer adoption and account penetration.

• Program Strategy & Execution: Own the end-to-end planning, execution, and measurement of growth and lifecycle campaigns.

• AI-Enabled Workflows: Apply AI tools to enhance segmentation, personalization, and campaign execution at scale.

• Data & Insights: Own reporting and analytics for lifecycle and expansion campaigns, tracking KPIs such as retention rates, renewal rates, expansion revenue, and customer engagement.

• Cross-Functional Partnership: Collaborate with Revenue, Field, AM, and CSG teams to align marketing with customer growth priorities.

• 6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS.

• Proven ability to design and execute customer lifecycle programs across onboarding, adoption, retention, renewal, and expansion.

• Strong track record of delivering cross-sell and up-sell growth campaigns with measurable impact.

• Experience with customer journey mapping, segmentation, and personalized campaigns.

• Data-driven mindset with expertise in reporting, analytics, and campaign optimization (including A/B testing).

• Strong AI mindset — eager to leverage AI for personalization, targeting, and campaign automation.

• Highly customer-centric, with a deep understanding of customer journeys and how to influence them through marketing.

• Exceptional collaboration skills and experience working with Account Management, Customer Success, and Revenue teams.

• Experience in B2B SaaS or cybersecurity industries preferred.

• Play a key role in building our customer lifecycle engine and directly driving revenue growth.

• Partner with Account Management and CSG leaders to shape customer experiences that matter.

• Lead expansion and lifecycle initiatives at scale with ownership and visibility.

• Competitive compensation and benefits, with the opportunity to make a tangible impact on retention and growth.

Benefits:

• Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge

• HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)

• 100% paid short and long term disability plus life + AD&D benefits

• Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities

• Flexible Time Off: Flexible vacation policy for strong, fully charged batteries

• 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)

• Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office

• 401K: Reach your financial goals while reducing your taxes

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. The expected salary ranges for this role are below, subject to change.

Tier 1 - $141,900 - $175,200
Tier 2 - $127,700 - $157,700
Tier 3 - $113,500 - $140,100

You can view which tier applies to where you plan to work here. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.

Drata is on a mission to serve as the trust layer between great companies.

Drata is a trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses develop a more secure, proactive, and risk-aware organization to continuously maintain trust with customers.

We all recognize the importance of earning and keeping the trust of our customers when it comes to protecting their data. We know how burdensome achieving and maintaining a strong GRC posture can be with the rise in compliance regulations. It’s a manual, redundant, error-prone, and unscalable process - and it only grows more complex and expensive over time.

Our team of SaaS, security, compliance, and audit experts have built a better way - with automation

Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.