Content Marketing Program Manager

POSITION OVERVIEW
KKR seeks a creative, highly collaborative, and results-oriented Content Marketing Program Manager to develop and execute programs that generate brand and product awareness, build trust, elevate expertise, and provide the KKR Global Client Solutions group (institutional, wealth & family capital) and Global Atlantic (insurance) teams with engaging and valuable content.

This role supports the Content Marketing team in driving content planning, governance, and delivery across multiple programs, including Macro & Investment Insights and our flagship educational series Alternatives Unlocked.

The ideal candidate has proven experience defining research-based content needs that bridge client interests and business goals. You develop and expand programs while working closely with Marketing, Investment, and Sales teams to deliver innovative approaches that support business objectives. This role requires a blend of creativity, analytical thinking, and leadership to drive content initiatives across multiple regions and channels, including digital, social media, and traditional platforms.

This position is based in Boston, MA, and reports to the Head of Content Marketing.

RESPONSIBILITIES

Strategic Planning & Execution

• Work with the Head of Content Marketing, Editorial, and leadership across client groups and asset classes to develop and implement a content strategy aligned with business and fundraising goals, audience needs, and industry trends.

• Manage content planning, production, calendars, and workflows—overseeing project briefs, deadlines, processes, and production schedules to ensure timely publishing of all materials.

• Support the creation of high-quality, engaging, and relevant content across various channels, including whitepapers, articles, blogs, videos, social media, emails, and webcasts.

• Repackage and tailor content for institutional, wealth, and insurance audiences.

Cross-Functional Collaboration

• Refine governance over content drafting, prioritization, review, production, and distribution.

• Work closely with marketing, investments, communications, design, and sales teams to ensure content supports broader business objectives.

• Collaborate with content developers across the firm to build differentiated, relevant, and engaging content strategies. Develop themes and storylines that resonate with target audiences.

Distribution & Optimization

• Oversee timely activation of content across internal and external platforms, including Seismic (our internal content library) and public websites.

• Communicate proactively with business and sales partners to maximize awareness and use of materials.

• Collaborate with digital and marketing teams to optimize content for search visibility and performance.

Reporting & Analytics

• Track competitor strategies and content performance across media channels.

• Measure and assess audience engagement by region and platform.

• Communicate insights to internal partners and apply learnings to refine content strategy.

Compliance

• Ensure compliance with all legal, regulatory, and branding standards, including tone of voice and style guidelines.

QUALIFICATIONS

• 7+ years of experience in content program management, including work with public and private investment vehicles and financial advisors.

• Ability to translate technical concepts into stories that connect with a broad range of audiences, including institutional investors, financial advisors, and end investors.

• Experience developing content across multiple formats (digital and print assets, social media, video, webcasts) and distributing it through multi-channel strategies.

• Proven success in mapping content to the client journey, guiding creation from ideation through execution to generate leads and support conversion.

• Demonstrated expertise in using metrics to show marketing and content ROI.

• Ability to build strong relationships and influence stakeholders across all levels of the organization.

• A collaborative mindset and the ability to partner effectively with senior leadership, product marketers, thought leaders, and communication teams.

• Excellent written and verbal communication, editing, and storytelling skills.

• Highly organized with strong project management capabilities and experience leading both strategic and tactical marketing initiatives.

• Attention to detail and ability to meet tight deadlines.

• Proficiency in CMS platforms, SEO tools, analytics platforms, and content automation tools (including AI-driven technologies).

• Ongoing awareness of industry and competitor best practices, with the ability to make informed recommendations to stakeholders.

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