Content Marketing Manager

The Opportunity:

Our Marketing Solutions team provides content marketing services to manufacturers and machine shops that are looking to grow their business through strategic content marketing, SEO best practices, and a consistent social media strategy. The Marketing Solutions department is a services division of Paperless Parts and operates as an in-house marketing agency for our clients.

As a Content Marketing Manager on the Marketing Solutions Team, will be reporting to our Marketing Solutions Manager. The Content Marketing Manager will help build the content strategy for and write copy for Paperless Parts Marketing Solutions clients. As the Content Marketing Manager, you will work with our clients to create and deliver valuable, relevant, and consistent content, designed to attract and engage their target audience, increase their online presence, convert more leads, boost brand awareness, and connect with their audience. 

Who you are:

The ideal candidate is an exceptional copywriter who demonstrates variety in terms of asset type and tone of voice. They are familiar with mapping content to specific customer goals and drafting assets to particular personas. The Content Marketing Manager will collaborate with clients and members of the Marketing Solutions team to ghostwrite effective deliverables in the form of blogs, newsletters, case studies, website copy, and social media posts on behalf of our Marketing Solutions customers.

This is a full-time position based in Boston, MA, and requires a hybrid work model with some days at home, and some days in the office. See more below for information on our office in Downtown Boston. 

Responsibilities:

• Monthly long-form blog writing for a variety of manufacturing clients inclusive of keyword strategy and SEO (600-800 words)
• Editing and revising as necessary based on client feedback
• Peer editing responsibilities
• Social media writing that incorporates strategic goals and expected cadence
• Development of branded social graphics to align with social copy
• Development and upkeep of client briefs including branding guidelines
• Adherence to timelines and workflows to ensure timely delivery of content to clients each month
• Preparing for client meetings as needed based on agenda topics
• Driving client content interviews to ensure content topics are aligned with goals and have a customer focus
• Research topics as needed to round out client blogs and newsletters
• Exceptional record-keeping to avoid duplication of assets and messaging
• Collaborate with Relationship manager and other team members to assess client status and ensure adherence to best practices
• As part of the Paperless Parts team, further, the company-wide DEI & social impact initiatives

Requirements

• 3+ years of relevant experience as a Copywriter, Copyeditor, Content Marketer, Content Manager, or relevant field, agency background is preferred.
• Clear, effective communicator and storyteller, both verbally and in writing
• Experience with, or interest in, journalistic ghostwriting on technical topics with a creative, customer-focused spin
• Excellent grammar, punctuation, and spelling skills
• Highly organized and focused with the ability to balance multiple priorities simultaneously
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Portfolio examples demonstrating an ability to draft multiple content types for a wide range of target audiences
• Experience in Search Engine Optimization (SEO) and working with popular keyword analysis tools, preferred (Google Analytics, SEMRush, etc.)
• Technical writing experience is a major advantage, as is a background in B2B marketing. Manufacturing and/or tech industry experience is preferred.
• Ability to learn new concepts quickly and communicate them to others in a clear and efficient format
• Knowledge of Social Media Posting best practices 
• Experience with Canva or similar graphics program a bonus