About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,700 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximize the grants’ effectiveness.
Purpose of the role
The Campaign Executive is a media-focused role that also provides administrative support to the wider Account Servicing team. The Campaign Executive takes ownership of foundational tasks related to the management of client accounts and projects to ensure a successful program and account team. This includes proactively owning and communicating about assigned tasks, writing, being an integral part of media outreach efforts, leading reporting efforts, and communicating directly with clients.
The role requires the ability to handle several tasks and projects at any one time, working to meet deadlines and proactively pursuing activity. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
The Campaign Executive is well-versed in media relations, client relations, and plays a lead role in delivering major media features for clients, as well as helps to manage the team and lead client-facing interactions. The candidate should have solid social media, technical, and creative writing skills. It is essential that in this role the ideal candidate will take proactive ownership of accounts, overseeing the strategy for media relations focused tasks, assessing accounts overall to develop strategies and tactics, and supporting team members at all levels.
Key responsibilities and tasks
Client Management
Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
Provides creative brainstorming and assists in pitch development to media outlets
Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
Speaks on client calls; able to respond to specific client requests with minimal support; circulates status notes and actions and coverage updates with minimal guidance from senior team
Executes ongoing assigned tasks with minimal guidance from senior team; delivers results effectively.
Ensures that all account activity and results are tracked and communicated to the rest of the team.
Provides reports to the management team on request
Supports the new business process by providing research and coordination
Assists with the coordination of press tours, events, and review program
Media Relations
Understands and avidly follows the news agenda, positioning clients and products within context
Researches and identifies appropriate journalists, bloggers, and analysts on an on-going basis
Develops media and blogger relationships and understands the individual needs of target journalists, bloggers and analysts
Regularly pitches media and proactively drives opportunities forward with guidance of senior team
Monitors relevant news sources and alerts the team to relevant breaking news opportunities
Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
Organizes and coordinates media interviews and press briefings
Understands and develops knowledge around finding a good news angles or hooks
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
Content
Drafts a broad range of written materials including thought leadership, press releases, biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
Creates press materials and compelling content for both traditional and digital media
Creates valuable and insightful briefing sheets to assist clients with their press communications
Develops and shares knowledge around how to find a good news angle or hook
Focuses on improving writing ability, adapting and refining style to suit the needs of the client
Creates valuable and insightful briefing sheets to assist clients with their press communications
Digital / Social Media
Uses social media platforms to expand own network, develop media relationships and positively impact client results
Provides social media insight as well as execution and management of related digital activity
Demonstrates understanding of digital channels and their roles in the marketing funnel; connections to media relations, and impact
Team Working and Development
Ensures personal and deliverable client objectives are met on an on-going basis
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
Escalates general new business requests to appropriate team members
Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development
Oversees and supports workflow and development of junior team members
Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and Analysis
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
Ensures that all account activity and results are reported back to the Senior Campaign Executive/Campaign Manager/Campaign Director
Communicates account performance internally at account reviews
Provides reports to the Campaign Director or senior management team on request
General
Supports the Account Servicing team on ad hoc initiatives and projects
Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
About you
At least 1+ year of full-time, previous experience working in a PR, marketing or digital communications environment
Experience in B2B tech or in an agency setting preferred
Attention to detail
Proven written ability in English and local languages
Creative thinking
Confident presentation skills
Keen interest in the media: print and broadcast
Calmness under pressure and ability to achieve tight deadlines
Excellent time management and organizational skills
Clear interest in current affairs and news agenda
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
Benefits:
Competitive salary
Hybrid work environment
Generous PTO
Paid parental leave
Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
401k with employer match
Travel Programs
Up to $2k donation to a charity of your choice!
The expected salary range for the Campaign Executive position is between $58K - $65K. Base annual salary is determined by factors such as location, experience, and expertise.
TEAM LEWIS is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.
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