At WHOOP, we're on a mission to unlock human performance. As we scale, how and when we communicate with our members is critical to driving engagement, retention, and long-term value.
We are hiring a Business Analytics Manager (Lifecycle Marketing) to partner closely with Lifecycle Marketing (LCM) as a strategic thought partner in maximizing the impact of our member communications. This role operates at the intersection of Lifecycle Marketing, Growth, Product, and Data Science. It is ideal for a highly analytical and strategically minded operator who understands customer behavior at a deep level and can translate complex data into clear, actionable direction. This person will play a critical role in shaping how WHOOP communicates with its members - balancing engagement, monetization, and product adoption to maximize lifetime value.RESPONSIBILITIES:
Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization.
Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making.
Evolve and scale existing testing frameworks, bringing greater structure, consistency, and strategic focus to experimentation.
Leverage emerging AI capabilities to improve targeting, personalization, and insight generation - while ensuring outputs remain grounded in rigorous measurement and business impact.
Establish effective ways of working between Analytics and Lifecycle Marketing to ensure efficient, high-quality output.
Be a thought partner to senior leadership, bringing clarity and structure to complex, ambiguous problems.
Lead and develop analysts, setting a high bar for analytical quality, rigor, and business impact.
Foster a culture of continuous improvement by pushing the team to think more strategically, move faster, and leverage new tools to elevate impact.
QUALIFICATIONS:
6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business.
Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred.
Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions.
Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks.
Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred.
Strong communication skills and executive presence; able to clearly articulate insights and recommendations.
Player-coach mindset—comfortable both setting strategy and diving into the details.
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
Similar Jobs at WHOOP
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
