Brand Sales Strategist, Yahoo Sports

Yahoo is a global media and technology company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports to shopping, gaming, and news—through the trusted products, content, and technology that fuel their day. For partners, we provide a full-funnel platform that helps businesses amplify growth and forge more meaningful connections across content, search, and media.

Yahoo’s Sports Group encompasses Yahoo Sports Homepage, Fantasy Sports, live streaming, major event coverage, and dedicated vertical reporting across professional and collegiate sports leagues. Our mission is to be the ultimate guide and daily destination for passionate sports fans, empowering them to connect with their favorite teams, leagues, and games.

About the Role

The Property Strategist, Sports Group is a pivotal role within the Yahoo Ads division, created to define, implement, and bring to market a holistic strategy across our core Sports verticals. This role blends art and science—balancing creative storytelling, data-driven insights, and deep sports platform expertise to drive ideation and innovation for our brand partners.

Supported by cross-functional partners across Ad Product, Sales, Editorial, Fantasy/Product, and Data Insights, the Property Strategist will build market-ready solutions that help our sports audiences, editorial teams, and blue-chip advertisers get the most value from Yahoo’s extensive sports media and content capabilities. The ideal candidate is a self-starter, analytical thinker, and creative problem solver who can turn sports fandom data into strategy and strategy into action.

Key Responsibilities:

Market Strategy

• Build and implement go-to-market strategies spanning marquee sporting event sponsorships (e.g., Draft Season, Tournament Coverage, Championship Series), Fantasy integrations, high-impact media solutions, branded sports content, and emerging formats across multiple channels (written, video, live streams, and interactive).

• Represent the Sports Group in responses to RFPs, RFIs, and proactive requests, developing clear, concise, and visually engaging pitch materials that articulate a strong value proposition to clients.

• Serve as the connective tissue across Yahoo’s Sports Group verticals and internal teams (Editorial, Fantasy, Video Studio, Product, and Commerce) to execute integrated programs.

• Collaborate with Sports Editorial and Video teams to develop new, content-led ad solutions that balance creative integrity and fan experience with business priorities.

• Identify sports market trends, competitive media offerings, sports betting/gaming trends, and emerging technologies that help Editorial and Product partners understand what resonates in the market.

• Partner closely with Sales to provide exceptional client service from initial pitch through campaign execution, wrap-up, and renewal.

• Combine creative sports storytelling instincts with analytical rigor to craft narratives that align brand ideas with key sports marketing KPIs and measurable outcomes.

• Understand the sports audience demographics, fandom engagement patterns, and 1P data powering the Sports Group to make insight-backed recommendations for clients.

• Utilize AI tools to enhance creative output, streamline workflows, and boost overall productivity.

Qualifications:

Experience & Expertise

• 5-7 years of sales, brand strategy, or sports marketing experience at a media company, agency, sports property, or tech platform with direct experience in sports media, fantasy sports, or gaming.

• Deep understanding of sports sponsorship models, digital sports video, content marketing, digital formats, and fan engagement across on- and off-platform environments.

• Familiarity with media data platforms like Comscore and Nielsen, and comfort with 1P audience data and sports insight tooling.

• Proven ability to interpret sports audience data, leverage fandom research, and act on insights to drive strategic recommendations and reinforce client strategy.

• Strong track record of pitching high-level concepts, gaining buy-in from internal stakeholders, and presenting to senior decision-makers.

• A self-starter with a bias for action, a collaborative mindset, and a genuine passion for the intersection of sports, technology, and advertising.

#LI-KS2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

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