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Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition marketing integration, brand transitions, content operations, thought leadership, and cross-service-line alignment. Track pipeline, revenue, win rates, and brand performance through dashboards and insights. Partner with leadership, develop marketing capabilities, and drive growth in a high-growth, matrixed professional services environment.
Position Summary
As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.
You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.
This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential Functions
Go-to-Market Execution
- Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
- Ensure all positioning is client-first and clearly differentiated from Big Four competitors
Acquisition Marketing Integration
- Evaluate and integrate marketing functions from acquired firms into a unified GT model
- Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
- Preserve best practices and talent while eliminating duplication
Content & Campaign Engine
- Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable
- Run always-on campaigns triggered by demand signals and aligned to pipeline goals
Cross-Service Line Alignment
- Partner with Advisory marketing lead to ensure message consistency and avoid duplication
- Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns
Analytics & Accountability
- Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
- Deliver dashboards and insights for leadership visibility and decision-making
- Other duties as assigned
Time Allocation
- 50%: Audit & Tax GTM strategy and campaign execution
- 30%: Acquisition marketing integration and change management
- 10%: Cross-SL and firmwide alignment
- 10%: Talent development and marketing capability building
Performance Metrics
- Growth in Audit & Tax-sourced pipeline and revenue
- Full integration of acquired marketing orgs within 12 months
- Improved campaign efficiency (cost per lead, cycle time)
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
- 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
- Proven success in developing and executing strategic marketing plans that drive business growth
- Strong understanding of digital marketing, content strategy, and lead generation
- Excellent communication, collaboration, and stakeholder management skills
- Ability to thrive in a high-growth, matrixed organization with shifting priorities
Preferred Attributes
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
- A strategic thinker with a hands-on approach and a bias for action
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About UsAt Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About the TeamThe team you’re about to join is ready to help you thrive. Here’s how:
• Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers
Here’s what you can expect next:
If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.
Benefits:
We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
- Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
- Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
Additional Details:
It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [email protected].
For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.
Grant Thornton LLP (US) Boston, Massachusetts, USA Office
75 State Street, 13th Floor, Boston, MA 98007, Boston, United States, 02109
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