Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
There's a category that's been doing things the same way for over a hundred years. We're here to change that.
Most ACD’s don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to ship beautiful work and move on. It's for the rare AD who has a strong aesthetic point of view, cares deeply about craft, and loves seeing their work tied directly to real results.
This role has one core mandate: raise the visual bar across everything we make. You'll have significant ownership over the look and feel of Ethos across paid social, video, and all marketing touchpoints, and will play a key role in shaping how this brand shows up visually.
Duties and Responsibilities:
- Refine and elevate the visual quality of everything we make: paid social static ads, video, website, one-pagers, and all marketing touchpoints
- Refine our visual system where you see fit, including color palette, typography, photography style, illustration direction, end cards, and bumpers
- Develop sonic branding that translates consistently across TV, radio, and digital
- Collaborate closely with the video creative team to ensure visual consistency and quality across all formats
- Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to inform visual decisions
- Champion AI adoption to accelerate concepting, design production, and creative iteration
- Bring curiosity and ambition to explore new visual territories and push the brand beyond where it's been
Qualifications and Skills:
- 7+ years in art and creative direction with a strong portfolio spanning performance creative and brand
- Exceptional visual design sensibility with experience refining or evolving brand identity systems, including color, type, photography, and illustration
- Experience designing for paid social at scale, you understand how visual decisions affect performance and why
- Familiarity with video creative, including end cards, bumpers, and motion, is a strong plus
- Experience developing or contributing to sonic branding is a plus
- AI-forward, you're already using AI tools in your design workflow and excited to bring that to a team
- Genuine obsession with design, advertising, and how visual craft moves people to act
#LI-Remote #LI-CM1
The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
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