Acquisition Marketing Manager

Reporting to the Director of Marketing, you will be a key player in growing Thomas's network of advertisers in our B2B digital marketplace. This role will lead the acquisition marketing strategy for Thomasnet, driving new advertisers (“suppliers”) to our industrial manufacturing marketplace and marketing services platform. You'll play a critical role in expanding the number of advertisers on our platform, helping both businesses grow and users find the ideal suppliers.

Responsibilities: 

• Create, optimize, and evolve marketing strategies to acquire net-new suppliers and grow their presence on Thomas. Own the full funnel from prospect to conversion.
• Identify the target audience and assess effective outreach strategies and channels.
• Lead the planning and execution of integrated marketing campaigns, including the development of new campaigns, landing pages and multi-channel marketing efforts. 
• Collaborate with the content marketing team to develop the content supporting campaigns and performance media team to develop new channels and iterative improvement. 
• Manage and execute on a monthly and annual supplier communications and promotion calendar.
• Work with cross-functional teams to develop a budget, execute campaigns, and measure results.
• Analyze marketing campaign performance, including email metrics, conversion, and retention to understand effectiveness and ROI.
• Achieve campaign objectives and KPIs and develop a strategic plan to deliver.
• Leverage software tools (HubSpot, Salesforce, Excel, PowerPoint, etc.) to inform a data-driven approach in all that we do.
• Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience.
• Collaborate with marketing partners and marketing operations to execute on campaigns and strategy, with a deep understanding of lead flow, strategy for lead follow-up, and funnel reporting.
• Partner with and serve as a stakeholder for the sales team, specifically the SDR Manager and VP of Sales.
• Provide sales enablement copywriting/outlining to support the sales team.

Qualifications:

• 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting
• BA/BS degree with a strong academic record
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker
• Experience executing customer marketing plans in a digital marketplace
• Experience working cross-functionally with operations, sales, product and services teams
• Excellent communication, writing and presentation skills, with high attention to detail
• Demonstrated ability to define/undertake work assignments with minimal supervision
• Data/ROI driven and not afraid to own their own revenue related KPIs
• History of teamwork and willingness to roll up one’s sleeves to get the job done
• Solid experience in project management skills, with ability to organize and prioritize
• Experience identifying customer success stories and execution of campaigns to promote them
• A willingness to think creatively, test frequently and learn from failures

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