The role involves researching B2B leads, engaging via multiple channels, collaborating with sales and marketing, and using automation tools to optimize outreach efforts.
Intetics Inc., a leading American technology company specializing in custom software application development, distributed professional teams creation, software product quality assessment, and “all-things-digital” solutions, is looking for a Research and Engagement Manager (Lead Generation Specialist) to join its innovative team.
Responsibilities
- Research target industries, companies, and decision-makers to build accurate ICPs and lists
- Identify key triggers (new hires, funding, tech changes) and create personalized value messages
- Engage leads through LinkedIn, email, and other channels using a multi-touch approach
- Warm up contacts by interacting with their content and sharing relevant insights
- Share helpful materials like case studies to build trust before booking sales calls
- Collaborate with sales and marketing to execute outbound campaigns and optimize outreach scripts
- Use automation tools to scale efforts while maintaining personalization
- Track all interactions in CRM, update lead info, and monitor lead progression
- Continuously learn about the industry, tools, and best practices, leveraging AI when possible
- 2+ years in B2B research, sales development, or outbound lead generation
- Strong analytical and writing skills — able to turn research into clear insights
- Familiarity with CRM systems (e.g., HubSpot, Salesforce, Pipedrive)
- Experience using LinkedIn Sales Navigator, Apollo, or similar tools
- Comfortable working independently and handling multiple campaigns
- Excellent communication skills in English
Helpful Tools (No need to know all – willingness to learn is key!)
- Research & Enrichment: Clay, Apollo, Crunchbase, LinkedIn Sales Navigator
- Outreach & Automation: Lemlist, Smartlead, Zapmail, Phantombuster
- Email Validation: ZeroBounce or similar
- AI Productivity: ChatGPT for outreach copy, summaries, and value props
Top Skills
Apollo
Chatgpt
Clay
Crm Systems
Crunchbase
Hubspot
Lemlist
Linkedin Sales Navigator
Phantombuster
Pipedrive
Salesforce
Smartlead
Zapmail
Zerobounce
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