Teams at Generous Brands

Senior sales leader responsible for national account strategy and execution across Club, Mass, and Value channels. Leads National Sales Directors and field teams to drive revenue, profitability, forecasting, trade spend, and customer growth. Partners cross-functionally with Marketing, Finance, and Operations, manages key customer relationships and joint business plans, oversees recruiting and team development, and travels extensively to support customer engagement and execution.

Leads commercial strategy across Sales, Marketing, Innovation, Revenue Management, Supply Chain, and retail customers. Develops customer, channel, product, go-to-market, category, assortment, pricing, promotion, and brand strategies. Uses syndicated data, shopper insights, and internal metrics to identify growth opportunities, improve profitability, support joint business planning, and influence retail execution. Partners cross-functionally on category reviews, innovation initiatives, competitive responses, and customer planning.

Supports brand finance activities including monthly actualization, P&L variance analysis, rolling 18-month forecasts, annual budgeting, and strategic financial planning. Analyzes financial data, identifies trends and risks, and provides recommendations. Partners with R&D, operations, logistics, and cross-functional teams to evaluate productivity initiatives, model savings and ROI, optimize processes, and implement system enhancements.