Companies CROSSMARK

CROSSMARK

Lewisville, Texas, USA

9,547 Total Employees

Year Founded: 1905

View Website

Similar Companies Hiring

Akeneo

eCommerce • Information Technology • Marketing Tech • Software

7 Offices

450 Employees

InterSystems

Artificial Intelligence • Big Data • Healthtech • Machine Learning • Software • Database • Analytics

37 Offices

2407 Employees

Toast

Cloud • Fintech • Food • Information Technology • Software • Hospitality

7 Offices

5000 Employees

CROSSMARK Company Stability & Growth

Updated on February 07, 2026

This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.

What's the stability & growth outlook for CROSSMARK?

Strengths in market position, expanded multi-channel reach, and analytics-enabled execution are accompanied by uncertainty around standalone financial traction and near-term integration complexity. Together, these dynamics suggest a top-tier, platform-backed brand with solid prospects, while requiring monitoring of post-acquisition execution and proof of durable growth.

Positive Themes About CROSSMARK

Strong Market Position & Advantage: As a distinct brand within Acosta Group since July 16, 2024, the organization sits among the two largest players, with leadership cited in the drug channel and national coverage across major retailers. The combined platform reports 60,000+ associates serving 3,000+ clients, reinforcing top-tier positioning.
Market Expansion: The acquisition expanded coverage across grocery, club, value, convenience, health/beauty, and Canada while strengthening drug-channel leadership. Access to sister agencies (e.g., Product Connections) broadens cross-sell opportunities and reach.
Innovation-Driven Growth: CROSSMARK promotes proprietary analytics/AI and omnichannel capabilities (e.g., Accelerator) supporting headquarter sales and in-store execution. This tooling is positioned as a differentiator that can drive faster client growth.

Considerations About CROSSMARK

Short-Term or Unsustainable Growth: Recent “growth” is primarily tied to the July 2024 acquisition and platform scale rather than independently verified revenue expansion. Standalone financials aren’t disclosed, so durable top-line growth can’t be confirmed publicly.
Operational Inefficiency: Post-deal integration of systems, staffing, and go-to-market may create near-term execution complexity. Realizing benefits depends on effective integration, which is described but not yet evidenced with audited outcomes.
Weak Market Position & Pricing Challenges: Leadership claims in certain channels are now made at the Acosta Group level, with the CROSSMARK brand no longer an independent top-two competitor. This may introduce positioning ambiguity when evaluating the brand on a standalone basis.

NEW

What does AI tell candidates about your employer brand?

Get your free AI reputation report today.

See AI Report

The insights on this page are generated by submitting structured prompts to some of the most popular large language models (“LLMs”) and summarizing recurring themes from the responses. Because the insights are generated using AI, they may contain errors. The insights do not necessarily reflect internal data, employee interviews, or verified company information. They may be influenced by incomplete, outdated, or inaccurate data, and may vary across LLM providers. These insights are intended for informational purposes only and should not be interpreted as a factual or definitive assessment of a company's reputation. Built In makes no representations or warranties regarding the accuracy, completeness, or reliability of this information, and disclaims any liability for any actions taken based on this information. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.

View All 2417 Jobs at CROSSMARK

Is This Your Company? Claim Profile