CROSSMARK

HQ
Lewisville, Texas, USA
9,547 Total Employees
Year Founded: 1905

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CROSSMARK Leadership & Management

Updated on February 07, 2026

This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.

How are the managers & leadership at CROSSMARK?

Strengths in employee empowerment and a clearly articulated strategic direction are accompanied by gaps in communication, onboarding support, and consistency across leaders and locations. Together, these dynamics suggest a heavily team-dependent experience in which local leadership practices drive whether daily management feels supportive or ad hoc.
Positive Themes About CROSSMARK
  • Employee Empowerment & Support: Local supervisors often allow flexible schedules and autonomy in field roles, enabling self-directed work. Some teams experience responsive, respectful leads who help with day-to-day problem-solving when local leadership is engaged.
  • Strategic Vision & Planning: Leadership publicly articulates a consistent mission and vision with defined service pillars and an analytics-led operating model. Positioning within Acosta Group is described clearly, indicating continuity of focus.
  • Development & Mentorship: In certain accounts and clubs, managers are encouraging and willing to mentor, with communicative leadership that fosters a positive team experience. These pockets demonstrate the potential for growth when leaders prioritize coaching.
Considerations About CROSSMARK
  • Lack of Transparency & Communication: Supervisors can be difficult to reach and direction for remote field teams is often inconsistent, leading to confusion in day-to-day execution. Policy differences and slow responses create uncertainty about expectations.
  • Lack of Development & Mentorship: Onboarding is frequently sparse and reliant on self-guided materials, leaving limited hands-on coaching from managers. New hires may be expected to ramp quickly without adequate support.
  • Biased or Inconsistent Leadership: Manager quality varies widely by team, client, and location, with differing standards and favoritism shaping the experience. Integration changes and shifting spans of control contribute to uneven oversight across territories.
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The insights on this page are generated by submitting structured prompts to some of the most popular large language models (“LLMs”) and summarizing recurring themes from the responses. Because the insights are generated using AI, they may contain errors. The insights do not necessarily reflect internal data, employee interviews, or verified company information. They may be influenced by incomplete, outdated, or inaccurate data, and may vary across LLM providers. These insights are intended for informational purposes only and should not be interpreted as a factual or definitive assessment of a company's reputation. Built In makes no representations or warranties regarding the accuracy, completeness, or reliability of this information, and disclaims any liability for any actions taken based on this information. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.
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