BlueConic, a customer data platform, has acquired Jebbit, a company specializing in first-party data capture and experience-creation software. This move allows the companies to establish an operating system for customer data, leveraging the combined capabilities of both entities to enhance the tools available to marketers.
BlueConic’s technology helps marketers access relevant customer data, create customer experiences and drive returns for their business. The merger integrates Jebbit’s no-code, AI-powered marketing tools, including custom quizzes, surveys and lookbooks, with BlueConic’s enterprise data.
This combination aims to provide marketers with more profound and actionable customer insights. These insights can be further processed in BlueConic’s Clean Room solution, allowing for enhanced segmentation and activation across various channels and with different partners. This acquisition expands the companies’ combined customer base to over 500 global clients.
