There are a lot of working parts that go into building a successful company, from funding and networking to logo design. But one that will always remain near the top of the list is web design. As more and more brands build strategies around mobile engagement and build out e-commerce platforms to sell their products, more and more customers look for web designs that are both beautiful, attention grabbing and easy to use. Statistics show that it takes roughly 50 milliseconds for a customer to decide whether they like a website or not, and with such a small time slot to work with, brands have to put real elbow grease into making their web presence the best it can be.
Finding the right balance between beauty and utility can be hard for any company, especially those whose attention is bought up by product design and maintaining investor relationships. Fear not, there’s a whole industry of web design agencies and developers whose end goal is to build amazing websites. Take a look at these Boston web design agencies that specialize in clicks, impressions and loyal customers.
Boston Web Design Agencies to Know
- Verndale
- thoughtbot
- Crayon
- Cantina
- WEVO
- Genuine
Founded: 1998
What they do: Verndale is a marketing and design agency that delivers a comprehensive suite of experience design, tech support and strategizing services to help brands develop strong, well-rounded digital presences. The agency integrates up-to-date analytics technology into their marketing and web design services, helping craft solutions informed by raw audience data and tailored to each company's unique audience. Verndale delivers powerful solutions to an international base of both large and small clients, with teams spread across multiple locations in the Northeast, California, and Ecuador.
Past clients: Honeywell, L’Oreal, Visa, Taco Bell and others.
Founded: 2003
What they do: Thoughtbot's focus is on supporting early-stage startups in meeting their goals, offering web and mobile app design services to support product teams in their initiatives. Their two-pronged approach that includes design and consulting, provides their clients with both education on the mechanics of successful design, as well as practical services like design research, product engineering, and UX development.
Past clients: Splitfit, Joydrive, Real Simple Energy and others.
Founded: 2014
What they do: Crayon offers their industry clients a competitive intelligence software platform designed to help brands better craft their presences and create more impact, with capabilities such as design testing, pricing comparison, external positioning and other services. Crayon's experienced team leverages powerful data science and AI technology to craft analytics-informed web products built for each clients' unique needs.
Past clients: Monster, ZenDesk, Intuit, Kronos and others.
Founded: 2007
What they do: Cantina's team places huge value on the power of beautiful design. Their combined decades of experience in digital design and optimization helps them deliver high-class design services to clients looking to level up in the web and mobile worlds. Their holistic service suite covers a broad variety of solutions, including branding strategy, AI integration, content strategy, experience design, and prototyping. Cantina partners with companies of all sizes all over the world, from the biggest Fortune 500 corporations, to the smallest and most enterprising startups.
Past clients: Shorelight, Empower, Avid and others.
Founded: 2016
What they do: WEVO's whole focus is on designing sites to boost conversion rates, and their team of marketers and engineers have built a technology platform that utilizes gathered audience insights to help companies discover ways to better their sites. Their technologies help brands perfect their sites before going live, and they've helped organizations ranging from banks to universities develop web presences that both look great and deliver measurable results.
Past clients: Tribal Vision, MassLive, Bentley University and others.
Founded: 2005
What they do: Genuine is a creative agency first, but they rely on contemporary technologies to deliver data-informed, strong design solutions to their national and international client base. From their three locations in Boston, New York City and Chicago, Genuine delivers powerful design and strategy services to some of the biggest companies in the world. Their full suite of creative services covers design, development, user experience, analytics, video and a variety of other areas key to digital success.
Past clients: Welch’s, Johnson & Johnson, Covergirl, Audible and others.
Founded: 2003
What they do: Matter Communications is a marketing and design agency that offers combined PR, social media, creative and digital marketing services to their national client base. Serving companies in healthcare, B2B, retail, cybersecurity and other industries, Matter Communications has worked on a broad variety of past projects ranging from video campaigns to mobile site optimization. Their team is spread across the contiguous United States, with locations in four separate markets including Boston, Pittsburgh, Boulder and Portland.
Past clients: LevelEx, Agilyx, Unitil and others.
