VP, DOOH Monetization & Partnerships

About Us

Cirrus is a HaaS technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

About The Role

The VP, DOOH Monetization & Partnerships is the founding operator of our ad strategy at Cirrus Systems, Inc., responsible for standing up and scaling our media business across ~10,000 roadside LED screens. This role owns revenue and yield, publisher/host rev‑share economics, programmatic infrastructure (ad server, SSP/DSP, PG/PMP), packaging & pricing, measurement, and partner relationships—end‑to‑end P&L accountability with a bias to speed, data, and creativity.

Role Responsibilities

• Establish CPM floors, dayparts, and packaging; manage pacing, fill, eCPM, and take-rate across direct IOs and programmatic.

• Standardize MSAs with clear rev-share models and SLAs; onboard sites with proof-of-play, lawful content controls, and impression methodology.

• Build national brand/agency relationships; stand up and maintain PG/PMP deals; ensure marketplace health and bid density with leading SSPs/DSPs.

• Define inventory taxonomy, POI/proximity offerings, measurement/attribution; publish a clean one-page rate card and IO templates.

• Stand up trafficking, QA, category controls, and makegood policy; deliver weekly pacing/yield reports and accurate host payout statements.

• Govern the impression model; deliver dashboards for bookings, eCPM/fill, yield levers, and host payouts; maintain audit-ready proof-of-play.

• Hire and coach a lean team (Ad Ops Lead; Programmatic Partnerships; Publisher Partnerships) as milestones are hit.

Role Qualifications

• 8–12+ years in DOOH/OOH, retail media, or adtech with proven 0→1 monetization builds.

• Hands-on PG/PMP deal creation and troubleshooting; yield optimization across major SSPs/DSPs.

• Direct negotiation experience for host rev-share agreements and brand/agency demand.

• Ability to define and defend an impression model for roadside screens; data-literate and action-oriented.

• Operational knowledge of on-premise vs. off-premise constraints and municipal sensitivities.

• Demonstrated ability to ship usable v1s in weeks; crisp GTM materials and contract writing.

• Prior ownership of a media P&L; experience with roadside/outdoor networks.

• Experience with measurement partners, lift/attribution, and proof-of-play governance.

• Existing relationships with national buyers and leading SSPs/DSPs.

What Success Looks Like

• Achieving established CPM floors, managing pacing, fill, eCPM, and take-rate efficiently.

• Successful standardization of MSAs and onboarding of sites with proper controls and methodology.

• Establishing strong national brand/agency relationships and maintaining a healthy programmatic marketplace.

• Clear and effective productization of inventory, including taxonomy, offerings, and rate cards.

• Building and developing a high-performing, lean team that hits key milestones.

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

• Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

• Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

• Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.