The Product Marketing Manager develops go-to-market strategies, collaborates with teams, enhances product positioning, supports product launches, and communicates effectively with sales.
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: As this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: As this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
Position Summary:
The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs.
In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
This role will be focused on our Advanced Insights analytics solution with our Core EHR and support launch of new AI solutions.
Key Responsibilities:
- Develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
- Lead product introduction/launch planning including development and measurement of KPIs
- Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
- Product launch - support the launch of new products and releases, defining product positioning, unique sales propositions as well as scoping and creating the required tools and collateral.
- Assist in product naming by providing market, competitive and customer context
- Create the competitive comparison guide for use in positioning against similar offerings from other organizations.
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of PointClickCare’s solutions.
- Market intelligence/customer insight – be the expert on our customers, how/why they buy and their buying criteria, regulatory considerations, etc., with particular focus on different segment demands.
- Align closely with members of product management team to facilitate the appropriate flow of information between the teams.
- Develop and continuously enhance an expertise of PointClickCare’s products and services in order to construct and convey industry-leading use case scenarios.
- Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers.
- Experienced in building consensus, collaborating with cross groups to get things done.
- Act as key Subject Matter Expert (SME) supporting complex sales inquiries, customer-facing product education and roadmap updates.
- Work with marketing programs, brand management, and digital marketing teams to ensure that appropriate product themes are communicated to the market.
- Develop, enhance, and own distribution of public-facing product launch marketing materials.
- Collaborate with the sales team in complex sales situations. Proactively communicate to sales with clear value propositions, messaging and tools to leverage in sales scenarios.
- Publicly convey product and market strengths via blogs, presentations and webinars.
- Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects.
- Partner with Sales Enablement team to lead sales training on new products/capabilities, including regular updates on product enhancements.
- Work with customers in developing case studies, references, and testimonials.
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to change.
Required Skills & Experience:
- Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
- 4-6 years in product marketing experience
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus.
- Experience with B2B SaaS healthcare technology required.
- Experience with advanced analytics and/or AI product solutions highly preferred.
- AI Fluency and/or use of M365 Copilot
- Industry experience in the segment a definite asset
- Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
- Knowledge of marketing principles and practices
- Excellent time management, interpersonal, communication, decision making, and organization skills
- A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
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PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
AI
B2B Saas
M365 Copilot
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