The Product Marketing Manager will create product positioning, develop marketing programs, analyze market data, and collaborate cross-functionally to drive product growth and success.
The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
As a Product Marketing Manager at Granicus, you will be responsible for creating product positioning and developing marketing programs to enhance the growth of a specific product line. This role combines technical product knowledge with market insights to effectively communicate product differentiators and drive business success. You will collaborate closely with various teams including product management, sales, and customer success to ensure the product line meets market needs and achieves growth objectives.
What your impact will look like:
- Work closely with customers, sales, and product teams to create product line sales strategy and deliverables to ensure product line success and growth.
- Maintain understanding of product line strengths and weaknesses to develop product positioning and messaging that differentiates our products in the market.
- Analyze data and conduct interviews to better understand how customers use our solutions.
- Perform competitive research to profile our key competitors.
- Conduct interviews to assist in defining buyer personas.
- Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars.
- Plan the launch of new products and releases and manage cross-functional implementation.
- Work and communicate cross-functionally to drive strategic demand generation efforts.
You will love this role if you have:
- 3+ years of B2B Software Product Marketing experience.
- Experience with the B2B Customer Experience, Customer Relationshiop Management, and/or Destination Marketing Organization software application markets is preferred.
- Experience with developing product positioning and implementing product-specific demand generation programs.
- Ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important.
- Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed.
- Experience in researching and analyzing market landscape and competitive intelligence.
- Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment.
- Strong written communication and presentation skills.
- Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public.
- Experience working with international and virtual teams.
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee
population
The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.
Top Skills
B2B Software
Customer Relationship Management Software
Marketing
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