Trade Marketing Manager – LATAM Distributors & Telco

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. 

  

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. 

Job Description

We have an exciting opportunity for a Channel Trade Marketing Manager with knowledge of the LATAM market to partner with our most important strategic accounts in the region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.  In addition, you will work with the Aviation team to drive key initiatives that boost sales, and ensures Bose brand strategy deployment consistently as per Brand guidelines.

What We Want You To Do

MARKETING STRATEGY AND EXECUTION:

• Define the optimal strategy for the implementation of the Marketing plan at Trade level, and accountable for the execution and the results.
• Lead the marketing input to the on going business plan required to achieve the monthly and quarterly revenue targets.
• Partner multifunctionally in the identification of category management opportunities (4P) and lead its marketing execution.
• Be the point person for Aviation Marketing 360 activations.

Deliverables

• Partnering with Liverpool through JBP that allows us to drive omni-channel marketing campaigns with an always on approach.
• Performed social ads, offsite display, and offsite search campaigns with Liverpool.
• Provide the key Category Management and Trade input into the definition of the Annual Marketing Plan.
• Partners with Sales and Business stakeholders in the development of the annual promotion strategies by channels and action plans to achieve defined sales target.
• Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals
• Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives
• Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
• Identify local requirements for trade marketing assets.
• Liaise with external agencies to create bespoke marketing integrations/activations at Trade Level.
• On-going monitor retail market trend and competitors moves to adapt local trade online/offline programs & activities.
• Understand the marketing impact on the business plan and provide recommendation to further drive the revenue commitments.
• Track local trade marketing budgets and monitor offline activities
• Analyze results from the activities carried out, ensuring adequate ROI on trade marketing investments
• Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through

What Drives You

We believe you are motivated by the need to identify problems and then solve them. You are inspired by collaborating across functions and channels to realize enormous potential. You drive change and innovation by creating in partnership with others and influence by listening to understand. You drive decisions through data and evidence and by considering inputs from other functional experts. You see the value and need in multiple approaches to solve a problem, and you recognize that part of the challenge is finding a balance between vision and pragmatism. You are dissatisfied with the status quo and comfortable taking calculated risks, failing fast, and learning quickly.

YOU HAVE DONE IT BEFORE

• You have 5+ years of experience in trade/reseller marketing/digital marketing roles.
• Knowledge about retail trade / channel marketing You have proven results in marketing strategy development and execution.
• You have experience working with resellers and reseller media networks.
• You have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.
• You have experience with accountability for sales and marketing targets.
• You have experience working with cross-functional teams and alongside a sales organization.
• You have a bachelor’s degree in marketing and/or business management or similar.
• Business travel required – predominantly to Mexico City at least once a month
• Excellent English & Spanish Skills
   

LOCATION:

• Framingham, MA or NYC office.

#LI-SS1

At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $106,000-$145,750.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.