Trade Marketing Lead (Contract Role)

RESPONSIBILITIES:

• Lead the execution of in-store and online marketing initiatives across key U.S. retail partners, ensuring consistent brand presence and alignment with channel-specific strategies to drive awareness, consideration, and conversion.
• Establish and maintain visual merchandising standards, developing comprehensive trade marketing toolkits that include point-of-sale (POS) assets such as fixtures, signage, and displays to elevate the WHOOP brand in retail environments.
• Manage end-to-end relationships with external agency partners, overseeing the development, fabrication, installation, and auditing of physical marketing assets to ensure quality, timeliness, and compliance with retailer requirements.
• Design and execute in-store events and retail training programs that foster frontline associate engagement, enhance product knowledge, and improve customer sell-through—leveraging both in-person activations and scalable digital learning tools.
• Plan, coordinate, and manage WHOOP’s participation in national and regional partner events, from concept through execution, to amplify brand visibility, engage consumers, and support key retail relationships.
• Author detailed creative briefs for trade marketing initiatives, setting clear objectives, KPIs, timelines, and deliverables while ensuring all creative output adheres to WHOOP’s brand guidelines and meets channel needs.
• Support retail expansion by identifying and driving opportunities for door growth with existing partners, collaborating with sales teams to unlock new placements and deepen in-store presence.
• Own the trade marketing budget, including strategic allocation, ongoing spend tracking, and post-program performance reviews to ensure efficient use of resources and positive return on investment.

QUALIFICATIONS:

• 5-7 years of experience in trade, experiential and/or brand marketing. 
• Strong understanding of visual merchandising strategy and execution.
• Strong ability to manage multiple retailers simultaneously. 
• Brings a mix of a creative & commercial mindset to the table. 
• Excellent communication (verbal and written) and stakeholder management skills. 
• Loves getting into the weeds and being a hands-on problem solver. 
• Strong time management skills - executes with pace and possesses a strong sense of urgency.
• Passion for fitness, health, & technology.
• Willingness to travel (up to 10%).