Lead the Engagement Strategy team in creating and executing omnichannel marketing strategies, ensuring collaboration across various teams and delivering significant business outcomes.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the role
As a member of the strategy leadership team, you will help conceive and refine processes that enhance collaboration among strategy, analytics, media, scientific, creative, and account teams, to produce strategic recommendations that lead to significant business outcomes. As an inspirational leader, you will consistently strive to bring out the best from your team, serving as the primary face and driving force for Engagement Strategy.
What you'll do
- Omnichannel engagement strategies that align with brand objectives, leveraging deep understanding of market dynamics, customer behaviors, and competitive landscapes
- Partnering with internal teams and clients to shape brand footprints across digital and traditional channels, ensuring alignment with strategic goals and user experiences.
- Creating activation briefs, content strategy plans, and provide inputs to project briefs for tactical deliverables across digital, social, CRM, and experiential platforms.
- Collaborating closely with account, strategy, creative, and media teams to ensure holistic planning and flawless execution.
- Oversight, partnering with team to regularly update and implement key Engagement deliverables such as:
- Source of out-of-box experiential thinking and inspiration—leveraging cross category analogues, industry innovations, and first-in-class experiences
- Lead for Brand Planning ideation—ensuring tactical ideation is purposeful, grounded in engagement strategy, and cohesive
Personas
Customer Journey (in collaboration with brand strategy)
Engagement Plan
Omnichannel Plan
Activation Briefs
Measurement Plans
About you
- Bachelor’s degree in business, marketing or communications or related field required
- MBA in Marketing, or related field preferred
- 12-15 years of marketing experience specifically in multi-channel digital space
- 5-10 years of working in pharma/healthcare (HCP, patient, and consumer experience)
- Minimum of 5 years working in an agency or consultancy
- Proven experience being an articulate storyteller
- Comfortable frequently toggling between objectives and execution
- Demonstrable experience in building, managing, and growing a functional group or team of experts
- Significant management/supervisory experience
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Top Skills
CRM
Digital Channels
Social Media
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