Strategic Content Manager

Agero is one of the biggest brands you’ve never heard of — by design. We power the roadside and accident assistance experiences of the world’s largest insurance, automotive, and mobility brands, supporting 30,000+ drivers every day. We’re white-label so our clients’ brands can shine — but that doesn’t mean our story should be invisible.

As Agero enters its next phase of growth, we need a senior storyteller who can translate our scale, technology, and expertise into narratives that change client and consumer behavior across a complex B2B2C ecosystem.

This role sits at the center of growth marketing, product storytelling, and client engagement.

Role Description & Mission:

The Strategic Content Manager will report directly to the CMO and own how Agero’s story is told — clearly, consistently, and persuasively — across audiences, channels, and client portfolios.

You will partner closely with Marketing, Sales, Client Engagement, Product, and external agencies to create modular, scalable content that supports:

• Client acquisition and renewal
• Program adoption and usage
• Thought leadership and brand trust
• Discoverability in search and AI‑driven recommendation environments

This is a highly visible role with direct impact on revenue growth and client perception.

Near‑Term Priorities:

1. Self‑Service Storytelling: Develop core content modules that allow client‑facing teams to easily adapt Agero’s story across a portfolio of 120+ clients.
2. 360° Messaging System: Build integrated messaging and assets across social, press, presentations, events, and sales enablement — tailored for audiences from procurement to marketing to agencies and dealer groups.
3. Innovation Days: Support and attend on‑client‑campus Innovation Day events (monthly US travel required), helping reposition Agero’s value marketer‑to‑marketer and beyond.
4. Search & AI Visibility: Partner with agencies and vendors to create strategic content optimized for SEO, zero‑click search, and AI‑driven discovery — especially versus DIY solutions or AAA.

What Success Looks Like

• Clients consistently understand — and can articulate — Agero’s differentiated value
• Increased adoption and promotion of Agero programs by clients
• Stronger brand trust and thought‑leadership signals across channels
• Improved discoverability when consumers search for roadside or accident assistance
• Well‑organized content used daily by Sales and Client Engagement teams

What You'll Do:

• Audit and simplify existing marketing and client‑facing materials into clear, modular narratives
• Develop concise, compelling articulation of Agero’s points of differentiation
• Plan and execute multi‑channel marketing campaigns tied to products, services, and growth priorities
• Measure campaign performance and confidently present insights to senior leadership and Board‑level audiences
• Act as a brand steward, ensuring consistency and clarity across all storytelling
• Partner deeply with Sales and Client Services on acquisition, renewal, upsell, cross‑sell, and at‑risk accounts
• Develop best‑in‑class presentations, one‑pagers, case studies, and success stories
• Mine customer and program data for insights that strengthen storytelling and positioning

• Exceptional storytelling ability — you can explain complex ideas simply and persuasively
• Strong B2B2C marketing instincts, especially within insurance
• Ability to influence cross‑functionally without authority
• Excellent written, verbal, and visual communication skills (slideware, short and long form writing and video)
• Strategic thinking paired with strong execution discipline
• Analytical curiosity — comfortable using data to sharpen narratives and prove impact
• Understanding of marketing economics, ROI, and performance measurement

Experience & Education:

• Bachelor’s degree with 5-10 years of experience in marketing or client services
• Previous Strategy Consulting experience is a plus
• Proven experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Ability to create clear, compelling slides and a natural storyteller
• Familiarity with B2B or B2B2C marketing, especially consumer / buyer journeys 

Why This Role Is Different

You’re not just creating content — you’re shaping how the market understands Agero. This role blends strategy, storytelling, enablement, and growth marketing, with a direct line to the CMO and real influence on how the business scales.

If you love building narratives that move markets — not just fill channels — this role is for you.

Hiring In:

• United States: Arizona, California, Florida, Georgia, Illinois, Massachusetts, Michigan, New Hampshire, New Mexico, North Carolina, Tennessee, Virginia

The anticipated closing date to submit applications for this role is February 1st, 2026.