State Manager- Metro New York

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

What You Can Expect

Leadership

● Serve as coach and leader to the local Brown-Forman and agency teams, ensuring they progress in their roles, preparing them for future opportunities

● Monitor business performance of team through frequent engagement, standardized performance reviews, and personal development plans

● Ensure local and regional extended team remains clear on objectives and prioritization of those goals & priorities

● Conduct monthly team meetings to ensure alignment as well as consistency of message and method

Planning & Analysis

● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director

● Leads strategic business decisions within Metro New York

● With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets

● Lead pricing strategies. Must be able to plan based on long term outlook.

● Analyze and plan channel business; chain, independent and on-premise for the state

● Lead evaluation and adjustment to plans based on performance and success in the market

● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations

● Serves as a local conduit for implementation and evaluation of all National Retail Accounts programming and execution

● Leads Monthly and Quarterly Business Review meetings with distributors, cluster leadership, and regional leadership

Distributor & Agency Management

● Serves as the primary contact with distributor leadership

● Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution

● Responsible for the execution of all commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals

● Monitors and measures performance of all distributor activities that affect Brown-Forman brands

● Reconciliation and consistent management of distributor investment, brand spending and brand activity support

What You Bring to the Table

● Seasoned sales professional with a minimum 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.

● Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.

● Experienced leader in people management and development with a proven track record of building and sustaining effective, results-producing teams. Demonstrated coaching abilities, provides regular, constructive feedback, and objectively assesses skills and potential across business functions and partnerships.

● Action-oriented and highly organized: responds promptly and effectively to business issues and opportunities while managing multiple deadlines and projects efficiently.

● Proficient in Microsoft Office or Google Workspace applications, including Word, Excel, PowerPoint, or Google equivalents for word processing, spreadsheets, and presentations.

● Must be able and willing to travel up to 15% of the time, lift up to 30 pounds, work weekends and nights for brand activations and marketing initiatives, and possess a valid state driver’s license.

Pay

The base pay range for this role will be $106,000 - $126,000 plus a 25% cost of labor allowance bringing the range of pay to $132,500 - $157,500 paid semi monthly plus a 30% bonus. The 30% bonus will be calculated off the base pay and cost of labor allowance paid annually contingent on performance of the company and individual.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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