Sr Specialist Digital Experience

Site Merchandising Senior Specialist Onsite - Framingham, MA

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect.  We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end teams such as merchandising, product, creative, and analytics to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

What You’ll Be Doing:

• Support the Senior Manager Digital Experience for the Technology categories monthly and quarterly initiatives across staples.com 
• Optimize the digital shopping experience to deliver exceptional value, selection, and solutions for our customers across all eCommerce platforms.
• Drive product and category presentation, discoverability, and performance through engaging storytelling and accurate, compelling content.
• Maintain accurate and timely product setup including attributes, images, descriptions, pricing, categorization, and SEO to create seamless site experiences.
• Analyze onsite performance metrics (traffic, conversion, add-to-cart, search behavior, exit rates, etc.) to identify trends and recommend actionable site improvements.
• Collaborate cross-functionally with Category Management, Marketing, UX, Product, Creative, Merchandising and Analytics to execute seasonal campaigns, promotional events, new product launches, and cross-sell/upsell initiatives.
• Manage content refreshes—across category landing pages, banners, and promotional assets—to keep our digital shelf fresh and relevant.
• Assist in constructing A/B tests and experiments to validate hypotheses and enhance content effectiveness.
• Monitor customer feedback, search queries, and reviews to propose enhancements that elevate the customer experience.
• Troubleshoot and resolve content or functionality issues, coordinating with technical teams as needed.
• Champion continuous process improvements by identifying gaps and recommending workflow refinements.
• May coordinate small merchandising projects or lead workstreams within larger initiatives.

What You Bring to the Table:

• Customer-obsessed mindset with a passion for transforming digital experiences.
• Strong attention to detail and a commitment to content accuracy.
• Analytical thinker with the ability to interpret data, identify patterns, and make strategic recommendations.
• Excellent communication and interpersonal skills, and ability to thrive in a highly cross-functional environment.
• Ability to independently manage multiple assignments, prioritize tasks, and deliver on deadlines in a fast-paced environment.
• Proactive problem solver who thrives on troubleshooting and continuous improvement.
• Inclusive team player who shares knowledge, welcomes feedback, and adapts to change with resilience.
• Experience analyzing performance data to support recommendations.
• Demonstrated accuracy and attention to detail in digital content execution.
• Ability to manage multiple projects and deadlines independently.

Basic Qualifications:

• Bachelor’s Degree in Business, Marketing, eCommerce, Merchandising, Digital Marketing, or related field; or an equivalent work experience.
• 2+ years of eCommerce merchandising, digital content management, or online retail experience.
• Experience with site CMS, Figma, Adobe, or related product content platforms.
• Proficiency in Excel (VLOOKUP/XLOOKUP, pivot tables, data validation).

Preferred Qualifications:

• Experience with Google Analytics, Adobe Analytics, Content Square, Tableau, or similar tools.
• Experience with A/B testing platforms (e.g., Optimizely, Monetate).
• Background in optimizing SEO-driven site content (metadata, titles, descriptions).
• Strong understanding of customer behavior, digital UX principles, and online retail best practices.

We Offer:

• Inclusive culture with associate-led Business Resource Groups.
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday).
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Why Join Us?

Be part of a team that directly shapes the online shopping journey for millions of customers. Your work will have a tangible impact, enhancing engagement, loyalty, and brand perception. At Staples, you’ll find opportunities to innovate, grow, and make a difference in an environment that values diversity and offers the support you need to thrive. We are committed to providing equal employment opportunities for all and encourage applicants of all backgrounds to apply.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.