Sr. Social Media & Influencer Manager
Remote
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
The Sr. Social Media and Influencer Manager will play a key role in bringing the CRAFTSMAN purpose & mission to life across social and creator channels. The position will lead day-to-day influencer relationships, activation execution, quality assurance and ongoing optimization across creator partnerships, while also driving social content planning, platform strategy and execution. Working closely with Brand, Creative, and Shopper teams, this role will ensure all social and influencer efforts are aligned with brand objectives and deliver impact. This position reports to the Sr. Director of Social and Influencer. You'll get to:
- Oversee social media content planning, influencer activities, and paid media amplification
- Build annual and monthly social and influencer plans to support brand activations and brand objectives
- Participate in Brand and Marketing planning sessions, leveraging social and influencer lens to enhance brainstorms for activation ideas and improve execution timing
- Partner and execute with agency partner on social boosting, influencer and social activities
- Build and execute social first content strategy plan to build community and drive engagement
- Partner on influencer briefs, evaluation, contracts, concepts and final asset review to confirm alignment with Brand priorities and compliance with disclosure and platform
- Share social-first activation ideas to integrate into content, media, and retail media plans
- QA content with Brand, legal, product, creative, ensuring platform best practices, cultural impact and brand alignment.
- Partner with Customer Support on tone and voice for community management responses.
- Measure and report KPIs and elevate insights through cross functional conversations and monthly leadership reporting.
- Champion and implement operational improvement and guardrails for future activations
- Stay in tune with culture in the DIY space, spotting cultural patterns, topics, and elevate opportunities to brand teams for approval and activation
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor's degree in marketing or a related field
- At least 5-7 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency
- At least 5 years of experience in content creation management
- Hands-on experience executing influencer campaigns end-to-end
- Strong knowledge of social platforms (TikTok, Meta, YouTube, Pinterest) and ecosystem dynamics
- Comfort working cross-functionally in multidisciplinary teams
- Strong communication and storytelling skills
- Experience in managing multiple projects and priorities
- Ability to influence and build relationships across multiple key stakeholders, across several functions and levels
- Creative thinking and problem solving
- Consumer empathy, analytical & research skills
- Record of strong mentoring skills, and interest in developing others
- Experience building and optimizing workflows
The Details: (do not move or delete)
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More: (do not move or delete)
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
#LI-JA1
This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
The successful candidate may be eligible for annual merit increases.
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tool sand other partner programs.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
Stanley Black & Decker, Inc. Boston, Massachusetts, USA Office
Boston, United States
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