Sr. Product Marketing Manager

At Allego, we’re on a mission to redefine the future of modern sales enablement. We are a rapidly growing SaaS technology company in the metro Boston area, with sustained double-digit growth every year in our 10+ year history. Allego is a market-leading revenue enablement platform that sales, marketing, and enablement teams love, trust, and recommend. Across the customer lifecycle, Allego helps teams close deals, hit revenue goals, and stay aligned through change by making the next best action clear. Allego brings learning, content, coaching, digital selling, and secure, practical AI directly into everyday workflows, helping teams act consistently and deliver results in complex selling environments. Customers report measurable impact, including up to 50 percent shorter sales cycles, 45 percent higher win rates, and significant reductions in software spend.

Our customers span one quarter of Dow Jones Industrial Average companies, 5 of the 15 largest U.S. banks, 5 of the 8 largest U.S. insurance companies, 4 of the 5 largest global medical device companies, 3 of the 5 largest global pharmaceutical companies, 6 of the 10 largest U.S. wealth management companies, 5 of the 5 largest global asset management companies, and many other global enterprises. Not only are we growing quickly, but The Boston Business Journal, The Boston Globe, and Inc. Magazine have all named us as a top place to work. 

This is a rare opportunity to step into a high-growth company and shape how an emerging category leader shows up in the market. Our goals are ambitious, our market is evolving quickly, and we’re looking for a seasoned yet scrappy product marketer who thrives in fast-moving environments and wants to make a measurable impact. You will play a central role in strengthening Allego’s market leadership and helping revenue teams win.

Reporting to the VP of Marketing, the Senior Manager of Product Marketing will own the positioning and go-to-market narrative for the Allego Revenue Enablement Platform. This role will define target markets, buyer personas, and competitive positioning to create clear differentiation and customer value. You will translate product capabilities into compelling messaging, content, and sales tools that support launches, drive pipeline, and help close six- and seven-figure deals.

• Own the product narrative. Partner with Executive Leadership, Sales, Product, and Marketing to shape and deliver clear, compelling positioning and messaging across all internal and external channels.
• Enable our revenue teams to win. Equip Sales and Customer Success with insights, tools, and messaging that strengthen conversations and improve win rates.
• Translate product value into market impact. Develop messaging and content for the website, campaigns, launches, webinars, sales materials, and social channels that clearly communicate customer value.
• Stay ahead of buyers and the market. Monitor industry trends, Allego’s roadmap, and evolving buyer needs to generate fresh messaging and ideas that capture attention and resonate.
• Surface insights from the field. Partner with Sales and subject matter experts to understand buyer challenges, identify content gaps, and prioritize high-impact enablement and marketing assets.
• Lead market and competitive intelligence. Conduct research, customer interviews, and competitive analysis to deepen market understanding and sharpen strategic decisions.
• Strengthen differentiation. Refine positioning and proof points to clearly distinguish Allego and elevate our competitive advantage.
• Support analyst and market influence. Collaborate with the VP of Marketing and analyst relations partners to shape Allego’s narrative with firms like Gartner and Forrester.

Requirements

• 5+ years in Product Marketing, ideally within a B2B SaaS environment.
• Exceptional communication, writing, and stakeholder influence skills, with the ability to collaborate across functions and represent the company with credibility and professionalism.
• A balance of creativity and analytical thinking, using data and insights to guide decisions while developing messaging that stands out in the market.
• Strong program and project leadership skills, with a track record of prioritizing and executing multiple initiatives from concept through launch.
• Experience partnering with executive leadership, including the CEO, CPO, and cross-functional leaders, to align strategy and drive go-to-market success.
• A proactive, self-directed mindset, with the ability to take ownership, operate independently, and drive initiatives forward with minimal oversight.
• Experience marketing to financial services, life sciences, or high-tech organizations is a plus.
• Familiarity with sales enablement, revenue enablement, or adjacent markets is a plus.

Our core values, better known as Allego’s Operating Principles, are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and with each other. Take a  look here!

Benefits

Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment:

• Medical/dental/vision
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching 
• Short & long term disability, AD&D, life insurance
• Allego Stock options

*This position is posted as hybrid, however remote candidates may be considered.*

Base salary range: $110,000-$145,000 with 10% variable target