Sr. Product Marketing Manager, XIoT & Technology Alliances (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

CrowdStrike is seeking a Sr. Product Marketing Manager to lead the go-to-market strategy for the Extended Internet of Things (XIoT) security and manage technology alliance marketing for assigned partners. This hybrid  role  spans all aspects of product marketing, including positioning, messaging, demand generation, analyst and public relations, digital marketing, and sales enablement.

We are looking for a dynamic and experienced marketer with deep domain expertise in XIoT security, spanning additional categories like exposure management, endpoint and identity protection, and managed security services as they relate to XIoT security strategies. Additionally, this role requires experience in technology alliance marketing across domains including Firewall, SASE, Mobile and more. As a Sr. Product Marketing Manager, you will set strategy, define priorities, and drive measurable impact through weekly, quarterly, and yearly KPIs. 

We are a high-performance team, and you will have the unique opportunity to help CrowdStrike through its next phases of growth. You will be working with the best in the business in every role across the company. We need you to bring your sharp positioning and competitive drive, creativity and innovative thinking, a ‘Best or Nothing’ mindset, passion, and energy to this business-critical role.

What You'll Do:

XIoT Security:

• Messaging & Positioning – Develop sharp, differentiated, and compelling messaging that showcases customer outcomes, market trends, and product capabilities.

• Market Growth & Business Impact – Drive awareness, adoption, and pipeline growth for XIoT security through targeted marketing programs.

• Product Launches – Own and execute successful product launches, coordinating cross-functional efforts across product, sales, marketing, and alliances.

• Content Strategy – Oversee the development of high-impact content, including sales collateral, thought leadership, website content, videos, blogs, and more.

• Sales Enablement – Equip the sales and alliances teams with compelling messaging, training, and tools to drive revenue and competitive differentiation.

• Market & Competitive Intelligence – Be the go-to expert on buyer needs, market trends, and competitive positioning, using data to inform strategy and execution.

Technology Alliance Marketing:

• Define joint value propositions, positioning, and messaging for assigned technology partners

• Own content development for alliance partners, including presentations, blogs, datasheets, and talk tracks

• Support strategic partner inclusion in launches and major events

• Collaborate on co-marketing campaigns and demand generation activities

• Own messaging and content approvals for partner launches

Strategic Collaboration:

• Strategic Planning – Collaborate with stakeholders across marketing, sales, and product management to define and execute go-to-market (GTM) strategies.

• Thought Leadership – Represent CrowdStrike as a thought leader through blogs, social media, speaking engagements, and customer events.

What You’ll Need:

• 7 years of experience in cybersecurity, product marketing, technical PMM, product management or B2B SaaS.

• Deep expertise in two or more additional areas of cybersecurity beyond XIoT security, such as endpoint protection, Identity protection, exposure management, threat intelligence, or SIEM

• Experience with technology alliance marketing and partner relationship management.

• Exceptional communication and presentation skills – Ability to articulate complex security concepts to both technical and non-technical audiences.

• Strong cross-functional collaboration skills – Comfort working with executives, sales, product, and engineering teams.

• Self-starter with high energy – Operates with urgency, intensity, and a growth mindset.

• Ability to manage multiple projects and thrive in high-visibility, fast-paced environments.

• Creative problem-solving mindset – Able to develop innovative solutions and drive impact.

Bonus Points: 

• Experience at high-growth startups or publicly traded tech companies.

• Background in cybersecurity, technical marketing, or product management.

• Proven ability to build and scale teams in ambiguous, fast-changing environments.

• Hands-on leadership style – you lead by example, no task is beneath you, and you raise the bar for your team.

• Passion for CrowdStrike’s mission – We don’t have a mission statement. We are on a mission to stop breaches. If you are deeply committed to cybersecurity and eager to learn, we want you on our team.

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Benefits of Working at CrowdStrike:

• Remote-friendly and flexible work culture

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs 

• Competitive vacation and holidays for recharge  

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $110,000 - $180,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.

For detailed information about the U.S. benefits package, please click here. 

Expected Close Date of Job Posting is:08-23-2025