As a Sr. Manager of Product Marketing, you will shape messaging and enable sales strategies for Coupa's AI-powered spend management platform, driving growth through customer engagement and data-driven insights.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Manager, Product Marketing to Coupa:
As a Senior Manager of Product Marketing, you will play a key role in elevating our market presence and driving the success of our Procure-to-Order (P2O) solution. Sitting at the intersection of Product, Sales, and Marketing, you’ll be the voice of the customer and the champion of our value—fueling growth through strategic storytelling, strong market insight, and powerful enablement.
Shape Value and Tell the Story
- Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.
- Highlight the unique business value of our P2O solution in a way that resonates with both business and technical audiences.
- Serve as a passionate spokesperson in webinars, customer sessions, and events.
Fuel Sales Success
- Create high-impact content and tools—from decks and battlecards to solution briefs and customer stories—that empower our field teams to win.
- Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.
Drive Go-to-Market Execution
- Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.
- Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.
Champion the Voice of the Customer
- Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.
- Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions.
Influence Leadership Position Through Analyst Relations
- Partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content that reinforce our leadership in the sourcing and procurement space.
- Help craft our point of view for analyst evaluations, ensuring our differentiation and value are clearly represented.
What You Bring:
- 5+ years of B2B SaaS product marketing experience, ideally in procurement, sourcing, or supply chain tech.
- Expert at simplifying complex concepts into clear, compelling messaging and content.
- Proven success leading go-to-market strategies and product launches with measurable impact.
- Strong cross-functional collaborator, able to influence stakeholders at all levels without direct authority.
- Data-driven problem solver, skilled at deriving insights to guide decisions and storytelling.
- Confident presenter and proactive self-starter, with resilience, adaptability, and a high-energy, results-driven mindset.
Why You’ll Love it Here:
- You will join a team that values curiosity, creativity, and ownership. You’ll have the chance to make a real impact—not just on pipeline or product success, but on how our customers transform the way they manage spend.
The estimated pay range for this role is $126,650 - $171,000
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
CRM
SaaS
Salesforce
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