Sr Director, Social Media Analytics - Global

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
We're seeking a Senior Director, Social Media Analytics - Global to lead social media measurement, performance analysis, and insight generation worldwide. This role will define the vision for how SharkNinja leverages social data to understand consumer behavior, measure content and campaign effectiveness, and shape global strategy across brands and regions.
As a senior leader within our Global Marketing Analytics Team, this person will transform complex social data into clear, actionable insights that drive creative, content, influencer, and community strategy. The ideal candidate is a seasoned leader who thrives in SharkNinja's fast-moving culture, balancing rigor with pragmatism and using data not only to measure performance but to inform executives, guide strategy, and spark future opportunities.
Key Responsibilities

• Global Leadership: Serve as the senior lead for social media analytics across all regions, setting global measurement frameworks, best practices, and performance standards.

• Team Growth & Leadership: Build, scale, and mentor a global social media analytics function, developing talent (including direct leadership of analysts) and shaping future organizational design.

• Social Analytics Expertise: Lead performance measurement across organic, influencer, paid, and earned channels, from content engagement and community growth to campaign ROI and long-term brand impact.

• Listening & Signal Detection: Oversee global social listening and intelligence to identify emerging trends, sentiment shifts, competitor activity, and viral moments, surfacing risks and opportunities early.

• Integrated Insights: Connect social data with broader marketing and business performance, ensuring social is fully embedded in brand health, campaign success, and consumer insights reporting.

• Testing & Innovation: Drive a global test-and-learn agenda for social, including predicting and measuring virality, influencer ROI, creative optimization, incrementality, and platform-specific experimentation.

• Executive Influence: Deliver compelling, concise insight narratives to senior leadership, ensuring social analytics directly shapes global investment and brand strategy.

• Cross-Functional Partnership: Collaborate with Brand, Creative, IMC, Media, Product, and Regional Marketing teams to drive social-first strategies, inform media planning, and influence product design.

Attributes & Skills

• Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, or a related field.

• 10+ years of experience in analytics with significant focus on social media analytics; strong leadership track record required.

• Deep expertise in measuring global social media performance across paid, organic, influencer, and earned ecosystems.

• Strong knowledge of platform analytics (Meta, TikTok, YouTube, Pinterest, X, LinkedIn, etc.), social listening tools, and methodologies for measuring social ROI and brand impact.

• Working knowledge of social platform data structures and how to connect cross-channel datasets.

• Experience building and leading global analytics teams in consumer-driven industries (CPG, retail, lifestyle).

• Exceptional communication, storytelling, and executive presence, with the ability to distill complex social signals into clear business recommendations.

• Demonstrated success in driving innovation in social media measurement, listening, and experimentation, with recognition as an industry leader a plus.

• Comfortable operating in fast-paced, high-growth environments where speed-to-insight is critical.

Work Environment
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]