Sr. Director of Product Marketing

We’re looking for a Senior Director of Product Marketing to build and lead our product marketing function. This leader will own GTM strategy, launch excellence, and narrative across our platform — with a particular focus on:

• Elevating BuildOps as the vertical AI leader in our space
• Driving a disciplined, repeatable GTM launch process across Product, Sales, CS, and Marketing
• Translating complex product and AI capabilities into clear, compelling stories that win deals and expand accounts

You will report to the Chief Marketing Officer and partner deeply with Product, Engineering, Sales, CS, RevOps, and our executive team. This is a builder role: you will shape the org design, processes, and playbooks for product marketing as we scale.

What You’ll Own

GTM Strategy & Planning

• Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth.
• Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions).
• Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets.
• Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops.

Positioning, Messaging & Narrative

• Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes.
• Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback.
• Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners).
• Own the competitive positioning and “why we win” story vs. horizontal platforms and legacy point solutions.

Launch Excellence & GTM Operations

• Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on.
• For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact).
• Drive cross‑functional launch readiness across Sales, CS, Support, Implementation, and Marketing — including enablement sessions, FAQs, and talk tracks.
• Implement a tiered framework for releases (Tier 1 platform launches, Tier 2 feature sets, Tier 3 enhancements) so teams know how to show up and where to invest.

AI-focused Storytelling

• Be an AI‑first marketer: deeply understand our AI capabilities and roadmap, and lead how we position them without hype.
• Translate features (agents, recommendations, automation) into concrete field, office, and finance outcomes for commercial contractors.
• Partner with Product and Sales to build AI‑specific playbooks (use cases, proof points, ROI stories, and objection handling).
• Model AI‑enabled workflows inside Product Marketing — using tools and agents to accelerate research, content, testing, and insights.

Sales, CS & Partner Enablement

• Build a scalable enablement engine: decks, one‑pagers, battlecards, demo narratives, pricing/packaging rationale, and objection handling.
• Partner with Sales leadership and RevOps to translate product strategy into pipeline and ACV — including target segments, plays, and qualifying questions.
• Enable CS and Implementation with value stories, playbooks, and customer‑ready materials to drive adoption, expansion, and renewals.
• Support channel/partner GTM (OEMs, integrations, alliances) with positioning, partner narratives, and joint GTM assets.

Market, Customer & Competitive Insights

• Build a systematic insights function within Product Marketing: win/loss, IC interviews, field feedback loops, and quantitative product usage analysis.
• Maintain a clear view of market structure, buyer personas, and jobs‑to‑be‑done across trades, segments (Corp/MM/Enterprise), and work types (Service vs Projects).
• Own the competitive and landscape POV: track and synthesize moves from vertical SaaS competitors, horizontal platforms, and emerging AI players.
• Turn insights into clear recommendations for roadmap, pricing/packaging, segmentation, and GTM investments.

Building the Product Marketing Function

• Design and build the Product Marketing org over time (e.g., Product Line PMMs, Segment/Vertical PMMs, Competitive/Insights).
• Define standards and templates for briefs, launch plans, messaging frameworks, and enablement content.
• Establish operating cadences with Product, Sales, CS, and Marketing (roadmap reviews, launch reviews, post‑launch retros).
• Coach and develop PMM talent; foster a high‑bar, AI‑literate, GTM‑obsessed culture.

What You’ll Bring

Experience

• 12-15+ years in B2B SaaS product marketing, including 5-7+ years leading/mentoring PMM teams.
• Proven success in vertical SaaS, industry‑specific platforms, or complex operational software; experience with construction, field service, or similar operational industries is a plus.
• Demonstrated track record of owning GTM strategy and major product launches that translated into measurable revenue, adoption, and pipeline.
• Experience building or significantly scaling a product marketing function (process, org design, tooling, and cross‑functional ways of working).
• Strong familiarity with AI‑powered products and comfort translating AI features into business outcomes for non‑technical audiences.

Skills & Attributes

• Strategic and hands‑on: able to define GTM strategy and personally drive messaging, content, and enablement when needed.
• Exceptional positioning and storytelling skills — from concise one‑liners to full launch narratives and decks.
• Strong GTM operator: disciplined about launch tiering, checklists, enablement, and measurement; comfortable setting clear GTM requirements with Product.
• Data‑driven decision‑maker: experienced using product analytics, win/loss, and funnel data to guide GTM decisions and iterate post‑launch.
• Deep empathy for Sales, CS, and customers; excellent at turning field feedback and customer conversations into actionable insights.
• Comfortable operating in a fast‑moving, high‑growth environment where priorities shift and we bias toward action and learning.
• AI‑curious and AI‑practical: regularly uses AI tools (agents, copilots, LLMs) to accelerate research, writing, and experimentation.

Nice to Have

• Experience in vertical AI or with AI‑native GTM motions (e.g., AI agents, copilots, automation workflows).
• Background in pricing & packaging, especially for modular platforms with multiple product lines.
• Experience in category creation or re‑positioning (e.g., moving from “vertical SaaS” to “vertical AI platform”).

How We’ll Measure Success

In the first 12–18 months, success looks like:

• A clear, differentiated story for BuildOps as the vertical AI platform for commercial trade contractors — consistently reflected across GTM channels.
• A repeatable GTM launch process that Sales, CS, and Product trust and rely on.
• Strong adoption and revenue impact from key launches (AI and core platform), with clear dashboards and post‑launch learnings.
• A small but high‑performing Product Marketing team in place, with clear ownership, standards, and cadences.

If you’re excited to build a modern, AI‑forward product marketing function and help define the next chapter of vertical AI for construction and service, we’d love to talk.

Compensation:

• $200,000 to $240,000 salary + bonus.