Sr. Director of Product Marketing, Marketplace

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.

As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process.

We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.

PSA is the global leader in trading card grading and authentication. Trusted by collectors, dealers, breakers, and marketplaces worldwide, PSA sets the standard for verifying authenticity and condition and serves as a foundational layer of trust across the hobby.

We are seeking a Sr. Director of Product Marketing to lead strategy and execution for PSA’s Marketplace business.

This role owns how marketplace products and experiences are positioned, brought to market, and scaled—driving awareness, consideration, acquisition, engagement, retention, and monetization, with direct impact on marketplace growth and GMV. The Sr. Director serves as the connective layer across Product, Marketing, Operations, Finance, and external partners to ensure a cohesive, high-performing marketplace experience.

This leader operates at both strategic and executional altitude—shaping the roadmap through market insight while driving disciplined go-to-market and lifecycle performance grounded in marketplace economics and aligned with EBITDA and long-term value creation. The role is critical to establishing Marketplace as a scaled, durable growth engine for the company.

Product Marketing & Go-to-Market

• Own end-to-end product marketing strategy across PSA Marketplace, including Vault, Partner Offers, PSA Store on eBay, and strategic partner programs

• Lead go-to-market planning for new products, features, and marketplace expansions

• Define and formalize target segments and audience frameworks, and drive awareness, consideration, acquisition, engagement, retention, and monetization strategies

• Drive integrated campaign strategy across digital, CRM, partnerships, events, and social channels to build awareness, consideration, and conversion

Marketplace Strategy, Supply & Product Influence

• Translate market dynamics, customer behavior, and competitive insights into marketplace strategy and GTM priorities

• Lead the development and formalization of audience segmentation and frameworks, translating customer insights into clear growth opportunities, product priorities, and lifecycle strategies

• Partner with Product and Business leaders to inform roadmap prioritization and focus on highest-impact growth opportunities

• Drive supply growth by shaping seller acquisition, onboarding, and inventory expansion strategies across dealers, partners, and collectors

• Shape pricing, incentives, and marketplace mechanics to optimize liquidity, supply-demand balance, and transaction velocity
  Ensure alignment between product experience, GTM strategy, and business objectives across the full funnel

Customer Experience (CX)

• Champion the end-to-end marketplace experience across buying, selling, vaulting, and post-transaction engagement

• Identify friction points across the funnel and partner cross-functionally to improve conversion, trust, transparency, and retention

• Partner to improve seller and dealer experience, including onboarding, listing, pricing, and transaction workflows

Performance, Economics & Measurement

• Establish and manage full-funnel KPIs across awareness, consideration, acquisition, conversion, retention, and LTV

• Apply a lifecycle and lifetime value lens to prioritize initiatives and balance growth with marketplace economics and profitability

• Drive continuous optimization through testing, experimentation, and performance insights

• Partner with Finance and Analytics to ensure marketing investment is disciplined, measurable, and aligned with EBITDA objectives and business priorities

Partnerships & Ecosystem Growth

• Lead strategic GTM for key marketplace partnerships, including eBay and GameStop

• Identify and develop new partnerships that expand distribution, supply, and demand

• Partner with Communications on creator and influencer engagement tied to marketplace growth

Leadership & Collaboration

• Build and lead a high-performing product marketing team focused on Marketplace

• Serve as the primary marketing partner to Marketplace Product and Business leadership

• Partner cross-functionally across Marketing, Product, Operations, Sales, Legal, Finance, and Communications

• Partner with Grading Product Marketing to ensure marketplace and grading strategies are aligned and mutually reinforcing

• Elevate organizational understanding of marketplace dynamics, customer behavior, and growth levers

• 15+ years of experience in product marketing, growth, marketplace, or category leadership roles

• 8–10+ years of people management experience, building and leading high-performing teams

• Deep experience in marketplace, e-commerce, fintech, or two-sided platform environments

• Strong understanding of lifecycle marketing, lifetime value, and marketplace economics

• Proven track record of scaling products or platforms across awareness, acquisition, engagement, and monetization

• Experience influencing product strategy and roadmap prioritization in complex organizations

• Data-driven, with the ability to translate insights into action and drive measurable outcomes

• Strong executive presence and stakeholder management skills

• Entrepreneurial mindset with a bias for action and comfort operating in ambiguous, fast-scaling environments

• Exposure to high-growth, late-stage, or IPO-adjacent environments preferred

• Willingness to travel up to ~20%

• Bachelor’s degree or equivalent experience

The salary range for this position is $197,217 – $314,146. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, prior experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision

• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits.

• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals

• Vacation: All salaried employees are eligible for flexible time-off.

• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays

• Employee Discounts: Employees receive discounts on select grading services for approved submissions

• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs

• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

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We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites, through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account, Social Security numbers or National IDs, nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud, please reach out to [email protected].

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.

If you require an accommodation to apply or interview with us due to a disability or special need, please email [email protected].

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If you are based in California, you can read information for California residents here.