Sr Director, Marketing

Responsibilities

• Internal marketing leader and subject matter expert on Systemic Mastocytosis.
• Leads the development of HCP strategic plans and promotion with measurable outcomes to achieve business/product goals. Presenting plans to executive leadership/other stakeholders.
• Leads the development of tactical plan(s) that will achieve the goals set forth in the marketing strategy.
• Collaborate closely with field sales team including sales leadership, sales training & field representatives, to ensure execution of marketing strategies and tactics.
• Lead the HCP marketing efforts and oversee their execution.
• Build and implement best in industry capabilities for segmented channel marketing while collaborating with key internal stakeholders and external strategic partners.
• Continually monitor/analyze marketing trends and technologies that impact the lives of patients and HCPs; identifies and introduces marketing innovations to the organization.
• Works cross-functionally including with counterpart leading GIST indication, to help teams develop and evolve marketing ideas that promote brand goals while ensuring strict compliance with regulations and guidelines.
• Demonstrates agility and flexibility, as part of a nimble, entrepreneurial organization.
• Develops impactful and relevant strategies for multiple audiences (e.g., Allergists, Hematologists, Immunologists & Dermatologists) throughout the product lifecycle.
• Develops a budget/resourcing plan for the HCP marketing function and tracks financial spending and adjustments with high acumen.
• Establishes and communicates Key Performance Indicators (KPIs) both to internal staff and external partners/agencies. Provides continuous monitoring/reporting/optimization against KPIs.
• When appropriate, identifies potential external partners, 3rd parties, and collaborates on contract negotiations to write contracts sensitive to bottom-line business goals.
• Performs effective Agency of Record and vendor management; ensures appropriate balance of internal and external resources to drive campaign execution in a manner that achieves best ROI.
• Provides campaign analysis and aids in marketing mix analyses; identifies marketing “best practices” and helps disseminate them throughout the organization. Identifies areas for improvement on subsequent campaigns and investments.
• Coordinates the work of agencies of record, multiple external vendors and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT.
• Demonstrate leadership with internal customer facing teams, specifically with sales and sales training to ensure effective, impactful, world-class training on promotional tools and programs as well as support of national and regional internal sales/commercial meetings to elevate effectiveness of marketing campaigns and share internal best practices.

Qualifications

• Bachelor’s Degree required, MBA or other advanced degree preferred
• Systemic Mastocytosis (or relevant rare disease) preferred (knowledge of current competitive landscape, therapies and practices, testing landscape and biomarkers)
• Minimum 10 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Sales, and/or Business Development, preferably in both small and large companies
• Demonstrate confidence and comfort in dealing with executive leadership
• Sales Experience a plus – either at the representative or line manager level
• 5 years of Brand Management specifically with recent in-depth experience in brand leadership with deep US commercialization background
• Comfortable engaging with SM KOLs and able to conduct a deep thorough scientific discussion
• Experience as a team/people leader
• Recent (1-3 years) rare disease and/or oncology launch experience strongly preferred
• Demonstrated analytical skills and the ability to think strategically and solve problems
• Outstanding project management skills and experience managing multiple vendors and agency partners and ability to effectively manage multiple competing priorities simultaneously
• Proven track record of working effectively with regulatory, legal and medical teams in approval of multiple promotional materials
• Significant experience in managing budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned targets
• Some travel required (up to 25%).
• Location: Boston, MA (surrounding areas) required.
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