Specialist, Social Media and Community

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities!

We currently have an opportunity for a Specialist, Social Media and Community at our Corporate Headquarters in Lake Forest, IL hybrid Tuesday through Thursday.

The Social Media and Community Specialist manages the daily organic social presence for Hefty and Reynolds across Instagram, Facebook, TikTok, Pinterest, YouTube, and future approved platforms. The role translates Consumer Experience and brand strategy into timely, platform-relevant execution across publishing, community engagement, social listening, user-generated content and creator coordination, and reporting. The Specialist uses structured testing and consumer insights to bring informed recommendations that strengthen community engagement, content performance, and brand stewardship.

You Will Have the Opportunity to Make Great Things Happen!

Community Management & Social Care

• Monitors comments, direct messages, mentions, and tagged content daily and responds in brand voice using approved standards.
• Routes care questions, complaints, and product issues to Consumer Care; tracks resolution and promptly escalates interactions involving safety, quality, legal, regulatory, or reputational risk.
• Identifies proactive engagement opportunities that build community and advocacy, while maintaining and improving response templates and community playbooks. 

Publishing & Content Calendar

• Maintains the integrated Hefty and Reynolds organic social calendar and coordinates assets, copy, approvals, links, and product information with Brand, Content, and agency partners.
• Schedules, publishes, and quality-checks content for copy, links, tags, accessibility, claims, and timing; maintains accurate records of published, changed, delayed, and canceled content.

Listening, Reporting & Testing

• Maintains listening queries and surfaces relevant conversation, sentiment, trend, and competitor changes.
• Prepares weekly, monthly, and campaign reporting; validates data and translates performance and conversation themes into practical recommendations.
• Recommends and executes approved tests on timing, format, copy, and engagement, documenting results, implications, and next steps in a learning log.
• Shares consumer signals and emerging issues with business partners.

UGC, Creators & Social Commerce

• Identifies strong user-generated content, advocates, and emerging creators; manages permission and rights processes and tracks status.
• Supports creator programs through outreach, briefing logistics, deliverable tracking, and disclosure compliance.
• Coordinates cleared assets with Content, Brand, and Media partners for organic or paid reuse; maintains shoppable and retailer links and tracks performance.
• Supports approved giveaways and community programs.

Social Platform Operations

• Serves as the daily operator of the social media management platform’s publishing, inbox, tagging, and reporting workflows within established governance.
• Monitors tagging quality, aged messages, and workflow exceptions; documents platform issues and coordinates resolution.

Cross-Functional Partnership

• Partners with Brand, Content, Media, eCommerce, Legal/Regulatory, Quality, and Consumer Care to ensure execution is accurate, safe, and timely.
• Provides clear status updates and follows through, across multiple concurrent workstreams.

You Will Love It Here If… 

• You listen, learn, and evolve
• You thrive in a fast-paced environment
• You put safety first, always
• You are passionate about collaboration, teamwork, and achieving shared goals
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences 

Education/Experience

     Required

• Bachelor’s degree in Marketing, Communications, or a related field, or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.

Preferred

• 2+ years of experience in social media, community management, content marketing, or a related field. Relevant agency or internship experience may be considered.
• Hands-on experience publishing and managing brand social content.
• Experience using a social media management platform for publishing, engagement, listening, and analytics.

Knowledge/Skills/Abilities

• Strong writing skills with the ability to adapt brand voice by platform and audience.
• Working knowledge of FTC endorsement guidelines and platform community policies.
• Ability to use AI tools to draft, summarize, and analyze within company guidelines.
• Strong organization, attention to detail, and quality-control skills.
• Sound judgment related to escalation, consumer care, and brand risk.
• Working knowledge of Microsoft Excel and PowerPoint.

Competencies

• Customer Focus - Builds a clear understanding of consumer needs and online conversations, responds with care, and uses consumer signals to improve content and community experiences.
• Communicates Effectively - Adapts messages to the platform, audience, and situation; writes clearly in brand voice and provides timely, useful updates to partners.
• Collaborates - Works productively across Brand, Content, Media, eCommerce, Legal/Regulatory, Quality, Consumer Care, and agency partners to move work forward.
• Decision Quality - Uses available data, policies, and sound judgment to determine when to respond, route, recommend, or escalate, especially when brand or consumer risk is involved.
• Drives Results - Delivers accurate, on-time publishing and community management while maintaining quality across multiple priorities and follow-ups.
• Nimble Learning - Learns quickly from platform changes, social trends, reporting, and structured tests, then applies those insights to improve future execution.

Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them! No unsolicited recruiter or agency inquiries, please. RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.