Social Media Manager

Job Description:

WorldStrides is seeking a strategic, creative, and self-driven Social Media Manager to lead our social media efforts across WorldStrides, WorldStrides Sports, and WorldStrides Performing Arts. This role sits within the K–12 Group and is responsible for shaping and executing the social strategy across platforms, with a focus on increasing awareness, engagement, and lead generation. Our audiences span students, teachers, and parents—each with different motivations and decision-making roles in educational travel. The ideal candidate is a strong storyteller with a deep understanding of platform best practices, who can independently manage content strategy, planning, creation, publishing, and performance reporting to bring our brand to life and inspire action.

Responsibilities:

• Own and develop the overarching social media strategy for WorldStrides’ K–12 Group, including WorldStrides, WorldStrides Sports, and WorldStrides Performing Arts.
• Plan and maintain a content calendar aligned to marketing campaigns, sales cycles, and brand moments, ensuring consistent and timely publishing across platforms.
• Create or oversee the development of engaging, on-brand content—including captions, graphics, photos, and short-form video—tailored to the nuances of each platform.
• Manage day-to-day execution across all active platforms (including but not limited to Instagram, TikTok, Facebook, LinkedIn, X, YouTube), ensuring a cohesive brand presence and voice.
• Lead real-time community management: respond to comments, DMs, and tags in a timely, brand-appropriate manner to foster engagement and build trust with our audiences.
• Develop and maintain relationships with student content creators, influencers, and brand partners to amplify reach and source authentic user-generated content.
• Monitor trends, platform updates, and algorithm changes to adapt strategy and ensure continued performance growth.
• Collaborate with internal stakeholders to ensure social media efforts align with broader marketing initiatives, lead generation goals, and brand messaging.
• Analyze performance data and produce monthly reports with actionable insights to refine content, inform testing, and optimize results.
• Partner with the paid media team to ensure alignment between organic and paid strategies, supporting campaign objectives and creative testing.
• Serve as the internal expert on social media, providing guidance on best practices and emerging opportunities.

Qualifications:

• 3-5+ years of experience managing social media for a brand, organization, or agency—education, travel, youth marketing, or lifestyle sectors preferred.
• Strong understanding of major social platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube) and their role in driving engagement and awareness.
• A creative mind and a genuine passion for social media—you stay on top of trends, know what’s resonating, and instinctively understand what makes content click.
• Excellent writing skills with a sharp sense for voice, tone, and storytelling tailored to diverse audiences.
• Experience creating or sourcing visual content, including short-form video, graphics, and user-generated media.
• Familiarity with social scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social, HubSpot, TikTok Analytics).
• A proactive, self-directed approach—you’re comfortable owning strategy, execution, and performance tracking end to end.
• Ability to interpret data and performance trends to optimize content and improve results.
• Comfort working in a fast-paced, mission-driven environment with multiple audiences and priorities.

Work Perks:

• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
• 10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start -- accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
• Opportunities for paid and discounted travel
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program