Social Media Manager

Job Description:

ICUC is the global leader in Social Media solutions for over 15 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?

Position Overview:
As a Social Media Manager, you will join the Strategy team with colleagues working remotely from around the world, with an unparalleled passion for all things social. Together as a team, and individually, you will help establish our clients’ online presence and brand value by cultivating data-driven insights and delivering top-tier services, as well as supporting internal department
needs. This includes building brand voice response matrices, data analysis, copywriting, calendar management, publishing, community management, implementing social listening and consumer advocacy tactics, and playbook development. You’ll play a lead role in creating social-first content, from crafting copy to producing video and visual assets that drives engagement, reflects brand voice, and is tailored to each platform’s best practices.

You must be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment. For our client, this role includes the opportunity to capture and create content onsite at locations and attend in-person sessions at the brand’s Austin headquarters. Candidates must be comfortable with occasional travel within the city and able to represent the brand
visually and professionally.

Location: Hybrid – Austin, TX preferred. Note: While this role is primarily remote, preference will be given to candidates based in or near Austin, Texas, who can capture content on-site at local locations and attend ad hoc meetings at client headquarters.

Responsibilities:

• Capture and produce in-person photo and video content at onsite, ensuring authenticity and brand alignment.

• Attend occasional content planning meetings, shoots, or stakeholder sessions at the headquarters in Austin, TX.

• Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.

• Create and publish social-first content that’s native to each platform, including copy, static visuals, carousels, and short-form video (e.g. Reels, TikTok, Shorts).

• Support in the development and execution of content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social needs.

• Manage monthly social calendars. Source visuals, edit assets, and collaborate with creative teams or clients as needed. Research, craft, and publish interactive, thoughtful, and provoking content that encourages community participation.

• Monitor and analyze the performance and impact of social media activities. Use insights to refine content output.

• Help identify proactive engagement opportunities and search for user-generated content for clients.

• Engage with the online community by responding to comments, messages, and reviews.

• Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.

• Adopt and educate on up-and-coming platforms and technology.

• Participate in client meetings and stay active and informed on the tools and platforms they use. Support them with issues, opportunities and tips. Proactively provide thought leadership, recommendations, and education on ICUC capabilities.

• Act as a resource to help fuel organic business growth for ICUC.

KPIs:

• Maintain consistency across client executions: goals, guidelines, brand voice and learnings and optimizations.

• Ensure 100% of the approved content calendar is published on time.

• Weekly updates for clients on the state of their social landscape.

• Provide clients with at least once per month with a proactive engagement opportunity or trend to activate on their social channels.

Who You Are:

• Based in or willing to regularly travel to Austin, TX for on-site content shoots and client meetings.

• Experience capturing content in real-world environments (restaurants, retail, lifestyle, etc.), with a strong visual eye and ability to shoot quick-turn content for Reels, TikTok, and other platforms using a phone or camera.

• Comfortable being on-site, interacting with staff, and creatively bringing brand moments to life through storytelling and video.

• At least 2 years of social media community and reporting experience, demonstrating proficiency in managing social media platforms.

• Experience producing content for brand channels; writing copy, editing visuals, and creating short-form video for platforms like Instagram Reels, TikTok, and LinkedIn.

• Bachelor’s degree in marketing, communications, advertising, PR, or equivalent, providing a solid educational background.

• Resourceful with a can-do attitude, thriving in an entrepreneurial, fast-paced environment.

• Proficient in Canva, Adobe Express, CapCut, or similar tools used to create social-first content.

• Strong sense of account ownership and pride in work, coupled with effective time management skills to handle tasks efficiently.

• Detail-oriented, with a keen sense of decorum and brand appropriateness, ensuring consistency in brand representation.

• Friendly, composed, and cooperative self-starter, demonstrating initiative and a willingness to collaborate.

• Charismatic with a willingness to learn from others and contribute social media expertise to the team.

• Excellent written and verbal communication skills, including engaging presentation abilities.

• Experience with Social Media Management Systems like Hootsuite, Sprinklr, Khoros, etc., facilitating effective social media management.

• Proficiency in content publishing & writing, social listening, and performance reporting, contributing to successful social media strategies.

• Knowledgeable about past and current social media trends, marketing, and business strategies.

• Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other social media channels.

• A portfolio or examples of past content creation work is considered an asset.

Additional Requirements:

• Willingness to undergo a Criminal Record Check as part of the pre-employment screening process.

• The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments.

• Access to high-speed internet, with a minimum speed of 30 mb/s, to support work

• activities and online collaboration.

• Adequate headset/mic and webcam, facilitating clear and effective communication in

• virtual meetings and presentations.

• Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is considered an asset, reflecting the global nature of the role

Additional information: The salary range for this position is USD $50K-$65k Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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