Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.
GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you'll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future.
Reports To: SMB and Sales Development Manager
About Us
We are seeking a SMB Account Director to lead the charge in sourcing and securing new small-to-medium
business (SMB) clients. This is an exciting opportunity to build and shape a critical function in our growing sales
organization.
About the Role
As our SMB Account Director, you will be responsible for identifying, engaging, and closing new SMB clients. This
role requires someone who is proactive, resourceful, and comfortable navigating uncharted territory. You will be
instrumental in developing creative sales strategies, refining outreach techniques, and building a scalable SMB
acquisition process. You’ll also collaborate closely with strategic partners like LHH to expand our reach and build
sustainable growth engines across the SMB segment.
Key Responsibilities
● Outbound Innovation: Build and optimize communication sequences and outbound strategies that drive
engagement with SMB prospects at scale.
● New Business Development: Identify and source new SMB leads through outbound efforts, marketing
campaigns, referrals, and strategic prospecting.
● Partnership Strategy: Partner with LHH to build and deepen relationships with LHH's SMB client base,
identifying opportunities for collaboration and co-selling.
● Scalable Growth: Create repeatable processes and frameworks to drive scalable product adoption and
training solutions across SMB teams.
● Bulk Enrollment: Drive high-volume enrollment of employees from SMB organizations into General
Assembly’s short courses and workshops.
● Sales Execution: Drive revenue growth by deeply understanding client needs and presenting tailored
solutions.
● Relationship Building: Establish and nurture partnerships with key decision-makers.
● Sales Presentations & Proposals: Prepare compelling sales decks and proposals that clearly communicate
our SMB value proposition.
SMB sales cycle, driving deals to a quick and efficient close while ensuring alignment with company
policies.
● Pipeline Management: Maintain an accurate and up-to-date sales pipeline, tracking performance against
targets in CRM.
● Market Intelligence: Stay informed on industry trends, competitor activities, and evolving customer needs
to refine sales approaches.
What We’re Looking For
● 4+ years of sales experience, with a strong track record in full-cycle sales, prospecting, and closing deals.
● Proficiency with sales tools such as Outreach.io, Salesforce, ZoomInfo, Lusha, and LinkedIn Sales Navigator.
● Prospect relentlessly to build pipeline and build strong personal relationships.
● Excellent time management and organizational skills, with the ability to manage multiple accounts and
priorities effectively.
● Proven success in B2B sales, particularly in an SMB-focused environment.
● Strong ability to quickly develop solutions, present multiple options, and close deals efficiently.
● Exceptional communication, negotiation, and interpersonal skills, with confidence and follow-through.
● Hands-on experience with multiple sales techniques, including cold outreach and consultative selling.
● Data-driven mindset with familiarity in CRM tools, sales analytics, and reporting.
● Entrepreneurial spirit—excited by the opportunity to build a sales function from the ground up.
● Ability to thrive in a fast-paced, evolving environment and adapt quickly to new challenges
The anticipated annualized salary range for this position in the US market is $65,000 and $75,000. Salary will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.
US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs. Available paid leave may include paid time off, parental leave and holiday pay.
The salary range published in this job posting is for US based locations only. Non-US based candidates interested in this position can email [email protected] for country-specific pay range details and benefits offered.
Unless otherwise noted, remote positions can be performed from the following approved General Assembly operating countries.
United States of America (states of operation may vary), Canada (provinces of operation may vary), United Kingdom, Australia, and Singapore.
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