SEO Specialist

Category/Area of Expertise: Marketing
Job Requisition: 449092
Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Ecommerce Acquisition (5157855)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
Search Engine Optimization (SEO) Specialist responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through organic search channels. Responsibilities include SEO optimization, conversion rate optimization for customer journey in organic search, including landing page strategy and A/B testing. The SEO Associate will work closely with content managers, other channel owners, product managers, web designers, digital merchandising, and web developers to ensure digital presence is fully optimized for organic. This Associate will also be responsible for ensuring that all SEO activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities

• Fully own organic search optimization and ROI maximization for all digital and eCommerce activity for Ahold Delhaize USA Brands
• Perform keyword research and mapping to support content and optimization strategies
• Optimize website content, metadata, and website structure for SEO best practices
• Conduct regular SEO audits and support implementation of on-page improvements
• Monitor SEO performance using tools like Google Analytics, Search Console, and SEMrush
• Assist in the development of content briefs and support blog optimization efforts
• Research and implement recommendations for link-building strategies
• Stay current with evolving SEO trends, algorithm changes, and AI advancements
• Support cross-functional teams with SEO recommendations and reports
• Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO
• Proactively work with product team to identify Technical SEO opportunities and to optimize websites on a continuous basis and implement SEO best practices
• Monitor redirects, click rate, bounce rate, and other KPIs on a weekly/monthly basis; prepare and present reports regularly with clear recommendations
• Create an A/B testing roadmap, collaborate with product, marketing, and digital merchandising teams, and execute and report on tests
• Identify problems and deficiency and implement solutions in a timely manner
• Develop and implement backlink strategy
• Work with 3 rd party vendors for Local SEO and Schema

Qualifications

• 1-3 years of experience as Search Engine Optimazition Specialist or similar role
• Experience with A/B testing and other testing metrics
• Strong understanding of marketing technology capabilities and ability to lead/leverage
• Up-to-date with latest trends and best practices in online marketing
• Experience with web analytics tools such as Google Analytics
• Highly profficient Microsoft Office knowledge -strong Excel and PowerPoint required
• Experience with SEO ranking tactics and how to build content that enhances SEO results
• Experience in Organic strategy, tactics and execution
• Google Analytics Certification preferred
• Experience with backlink strategies

Preferred Qualifications

• Strong relationship building and communication skills
• Strategic Planning and Project Management
• Strong customer orientation
• Ability to engage and influence teams
• Project management skills with attention to detail
• Must stay current and maintain industry knowledge, trends etc. in digital space, especially AI

ME/NC/PA/SC Salary Range: $75,040 - $112,560
IL/MA/MD Salary Range: $86,320 - $129,480
All ADUSA job offers take multiple factors into consideration including, but not limited to salary range, internal equity, a candidate's qualifications, geographic region, job-related knowledge and skills.
This position is eligible for an incentive bonus based on company performance as provided by the plan terms and governing documents.
#LI-LL1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent.
Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.