SEO Manager

Primary Purpose

The SEO Manager will lead the development and execution of our Search Engine Optimization (SEO) strategy. They will be responsible for driving organic traffic and leads, improving keyword rankings, and increasing visibility across all digital platforms. They will collaborate with the content, product, analytics, and web teams to optimize all aspects of our digital presence and performance. Must be detail oriented and data driven.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions/Responsibilities:

• Develop and execute comprehensive SEO strategy that aligns with business goals.
• Conduct keyword research, competitive analysis, and site audits to identify growth and optimizations opportunities.
• Optimize landing pages and content for search engine rankings and user experience.
• Develop link building strategy to improve domain authority.
• Analyze and report on KPIs such as keyword rankings, organic traffic, organic leads, and bounce rate.
• Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current.
• Collaborate with content, design and product teams to optimize existing content and help guide new content development.

Minimum Qualifications:

• Bachelor's degree in marketing or a related field
• 5 years experience in SEO

Preferred Qualifications:

• Proficiency in SEO tools such as Google Search Console, SEMRush, Moz, Screaming Frog, GA4, etc.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
• Experience with CMS platforms a plus (eg. WordPress, HubSpot).
• Excellent analytical, problem solving, and project management skills.
• Strong communication and interpersonal skills, with the ability to work within a team environment.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.