Senior Strategic Events Marketing Manager

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform. 

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency. 

With a global team across 14 offices and 25 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

We’re looking for a Senior Strategic Events Marketing Manager to scale our third party trade-show strategy, lead generation, driving pipeline, and brand awareness across our global audience of DevOps, platform, and engineering leaders.

This is a highly strategic role for someone who can design event programs—not just run events. You’ll define how third party events support our go-to-market motion, product launches, and brand narrative, while ensuring flawless execution and measurable business impact.

This role is crucial in driving brand awareness, generating leads and supporting the overall sales and marketing strategy. If you’re passionate about the development of successful event initiatives designed to create sales opportunities, brand awareness, and premium customer experiences- this is the role for you!

Third Party Events Strategy & Program Ownership

• Contribute to the overall strategy and execution of event-based marketing for third-party events, from understanding the competitive landscape, developing a corresponding event plan and implementing associated logistics
• Build a scalable, repeatable events framework that can be expanded to support global audiences and multiple product lines.
• Lead the end to end execution of strategic tier one national events, regional events and collaborate with the global team on the execution of the Harness user conference road show
• Manage event deliverables from start to finish including budget development, materials creation, staffing, on-site set-up and logistics and post event reporting
• Ensure booth design, collateral, and digital assets maintain a cohesive brand presence and create engagement with event attendees.
• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and recommendations
• Support broader events team on global initiates, including ancillary event support and management of the events calendar to ensure that all major events and campaigns are documented and communicated to internal teams

Cross-Functional Collaboration

• Collaborate closely with Demand Gen to drive registrations, attendance, and post-event conversion.
• Partner with Sales and Customer Success to ensure field enablement, follow-up strategy, and event execution meets event-influenced pipeline goals.
• Work with Product and Engineering to translate complex technical topics into accessible event experiences.
• Collaborate with cross functional teams (e.g. Sales, Product Marketing, Brand, and Demand Generation) to define event objectives, event messaging, creative deliverables, and planning timelines to ensure events deliver measurable results

Measurement, Optimization & ROI

• Define KPIs and success metrics across awareness, engagement, pipeline influence, and revenue.
• Analyze performance data and attendee feedback to continuously improve programming.
• Build reporting that clearly communicates event impact to marketing and business leadership

• 6+ years of experience in events marketing, with a strong focus on third party events in B2B SaaS or technology.
• Proven experience owning event programs that drive measurable business outcomes (pipeline, engagement, brand).
• Strong understanding of technical audiences, ideally in DevOps, cloud, infrastructure, or developer-focused products.
• Exceptional project management skills with the ability to manage multiple complex programs simultaneously.
• Excellent written and verbal communication skills; confident working with executives, engineers, and external partners.
• Comfortable operating in fast-paced, high-growth environments with evolving priorities

• remote within the U.S - near a major airport due to regular travel required.

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement

The anticipated base salary range for this position is between $145,000 and $160,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.  The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers. 

• Accelerating Our Mission to Bring AI to Everything After Code
• Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation
• How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal
• Harness Research Shows AI Visibility Crisis Fueling Security Nightmare
• Harness has been named to the Inc. Power Partner list for software delivery success

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. 

Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [email protected]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.