Senior SEO Specialist - Tech (Contract)

The opportunity
You will join us at a pivotal time as we redefine what it means to be "searchable" in the age of AI. As our Senior Technical SEO Specialist, you will lead a comprehensive technical audit across Unity’s vast and varied digital ecosystem.

We want you to join us to ensure that Unity remains the definitive source of truth for creators, whether they are using traditional search engines or AI-driven discovery tools. This isn't a "one-size-fits-all" audit; you will dive deep into the unique business logic of our different web platforms to identify high-impact optimizations.

Your goal is to ensure our technical foundation is robust, our content is highly accessible to both humans and AI agents, and our most valuable assets are positioned for maximum visibility across the entire web.

What you'll be doing

• Execute a comprehensive technical health audit across our global web footprint, identifying complex crawling, indexing, and rendering issues at an enterprise scale.
• Optimize for AI and LLM discoverability by ensuring our site architecture and structured data allow AI agents to accurately parse, index, and cite our technical content.
• Prioritize technical debt based on business impact, translating audit findings into a strategic roadmap that balances SEO best practices with the specific goals of different business units.
• Analyze the unique "quirks" of diverse platforms—from e-commerce environments to high-volume technical documentation—to provide tailored, high-impact recommendations.
• Partner with Engineering and Product teams to advocate for technical improvements, turning complex SEO requirements into clear, actionable development tickets.

What we're looking for

• Expertise in enterprise-level technical SEO, with a track record of managing complex, multi-platform ecosystems with millions of pages.
• Deep understanding of semantic search and web architecture, including JavaScript SEO, server-side rendering, and how different crawl behaviors affect both traditional and AI-driven search engines.
• Proficiency in structured data and Schema.org, with the ability to leverage metadata to improve content clarity for search engines and LLMs alike.
• Strong analytical skills to evaluate the business value of technical fixes, ensuring we prioritize work that directly supports Unity’s bottom line.
• Exceptional communication skills, specifically the ability to explain the "why" behind technical SEO and AI visibility to stakeholders across engineering, product, and marketing.

You might also have

• Experience with AI-search diagnostic tools or a deep curiosity for the evolution of generative search and discovery.
• A background in the developer tools or gaming industry, with an understanding of how technical audiences search for code, tutorials, and assets.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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