Senior SEO Analyst, Growth & Content Strategy

Job Title

Job Description

Dotdash Meredith is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Commerce team to grow intent-driven audiences across Dotdash Meredith’s premium lifestyle brands.

As the Senior Analyst, you will report to the Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools, and cutting-edge resources, and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with product engineers, editorial teams, and designers to build world-class content experiences and drive measurable results. 

About Your Contributions: 

• Partner across teams (GM, Content, Product, Dev, and Revenue) to help maintain and improve Dotdash Meredith’s commerce library and develop growth roadmaps

• Craft and execute SEO tests to grow our knowledge of effective tactics

• Work with product management to create SEO requirements that improve site performance and user experience

• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization

• Study search demand to identify content and product growth opportunities

• Collaborate across teams to implement identified growth opportunities

• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects

• Monitor and analyze competitors and potential acquisition targets

• 3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency

• Good understanding of intent-driven audiences

• Track record of delivering and communicating business results from SEO investments

• Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus

• Demonstrated entrepreneurial spirit

• Superior project management

• Exceptional Excel skills (are you the go-to Excel person on your team?)

• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases

• Strong Web-development fluency—must be able to write precise technical SEO requirements

• Writing or editing background a plus

• Bachelor’s or Master’s degree preferably in math, science, business, or computer science

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.