ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
This role sits within GTM Operations and serves as the orchestration lead for go-to-market execution — coordinating product launches as well as broader GTM initiatives (pricing/packaging changes, segmentation or territory shifts, systems and process rollouts, market expansion plays). You own workback planning, cross-functional governance, and readiness processes that ensure every initiative — product or programmatic — lands cleanly with Sales, CS, and Marketing ready to execute.
You are the connective tissue between Product, Sales, Marketing, Enablement, Operations, and Customer Experience, ensuring coordinated execution and measurable adoption across a portfolio of GTM programs. Product launches will be a core and recurring part of this portfolio, so direct experience leading product release programs is essential.
What You’ll Do:Program Governance & Orchestration- Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs
- Define and enforce tiering standards (Tier-1 vs Tier-2) based on revenue impact and field readiness needs
- Run governance forums (launch councils, readiness reviews, go/no-go checkpoints)
- Manage Alpha/Beta lifecycle in partnership with CS and Product for launch-specific initiatives
- Facilitate alignment across Sales, Marketing, Product, CS, and Operations on scope, timing, and ownership for each initiative
- Partner with Product Marketing and Competitive Intelligence to ensure messaging/positioning inputs are incorporated into launch plans
- Partner with GTM Enablement early in program design to co-build training, certification, and rollout plans
- Actively uses AI tools (e.g., ChatGPT, Copilot, Gemini) to accelerate program documentation, status reporting, and stakeholder communications
- Proactively identifies opportunities to apply AI to reduce manual program overhead and improve launch/program velocity
- Stays current on AI-enabled workflow tools relevant to GTM Ops and pilots new approaches where they create measurable efficiency gains
- Maintain the operational source of truth for launch/program assets (version control, access, lifecycle) — strong alignment and partnership with Enablement
- Standardize release communication templates, terminology, and status reporting across initiatives
- Build and maintain dashboards showing status of all active GTM programs (live, in beta, deprecated, upcoming)
- Own the single source of truth for the GTM program calendar across product and non-product initiatives
- Bachelor's degree in Business, Marketing, Operations, or related field
- 7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS
- Proven track record leading end-to-end product release/launch programs — from readiness planning through GA and post-launch adoption tracking — is required, not just general program management experience
- Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing
- Experience with content/enablement systems
- Strong program/project management skills across concurrent, interdependent workstreams
- PMP or similar program management certification
- Experience in Sales Enablement or Revenue Operations
- Experience running GTM programs beyond product launches (e.g., pricing, territory, systems rollouts)
- Familiarity with GTM Tech/sales intelligence platforms
#LI-AP3
#LI-Hybrid
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
ZoomInfo Waltham, Massachusetts, USA Office
275 Wyman St, Waltham, MA, United States, 02451
Similar Jobs
.png)
.png)
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
