Senior Product Marketing Manager

Key Responsibilities:

• Partner with GM and GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
• Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
• Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
• Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
• Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
• Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
• Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
• Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
• Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.

Qualifications:

• 5+ years of strong Product Marketing experience
• 3+ years of experience in in small-to-mid scale businesses
• Familiarity with vertical SaaS/Platform organizations
• Deep understanding of accounting, professional services, or financial tech markets.
• Experience working in a fast-paced, startup environment
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Strong cross functional leadership and communication skills
• Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.

Benefits and Perks:

• The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.


Other benefits include:
• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
• Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
• 401(k) matching

Our Values:

• Relentless by Design
• Owners not Renters
• Trust at the Core

Learn more about Aiwyn:

• About us
• Why Aiwyn
• YouTube page